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Sell more, miss less: unlock availability with our Multisourcing update

Alessia Razzini

May 14, 2025

As a travel media affiliate, keeping your content bookable, especially for popular experiences, is no easy task. High-demand products often sell out quickly, and managing multiple listings for the same experience can become time-consuming and inefficient. Even worse, you may be directing readers to a link that looks promising, only for them to hit a dead end with no or poor availability, resulting in a frustrating user experience, and missed sales for you.

That\u2019s where our latest feature comes in.

Multisourcing is a powerful tool that combines availability from multiple sources into one seamless listing. It\u2019s designed to help you keep your most in-demand experiences bookable, even when individual products run out. In turn this boosts your conversion rates, simplifies operations, and delivers a better booking experience for your users.

What are Multisource products?

Multisource products intelligently pool availability from different suppliers offering an identical experience, with the same content, inclusions, and quality, into one unified product listing. Instead of juggling three or four separate links for identical products, you promote just one, and the system handles the rest in the background.

Whether it’s a museum ticket, guided tour, or skip-the-line pass, you now have a smarter way to ensure that your content stays bookable and user-friendly.

Beyond simplifying your workflow, this feature also ensures your users have a consistent and trustworthy experience, no matter which supplier fulfills the booking.

$\"\ud83d\udca1\"$ Please note: While the product experience is identical, commission rates may vary slightly between suppliers. You can view the commission range directly in the Product catalogue in the portal.

Why you should start using Multisource products

This new approach is about more than just convenience. Multisourcing directly addresses key challenges you might be facing. Some key solutions offered by this new feature include:

Maximized bookability: Consolidated supply means fewer dead links and greater opportunities to convert.
Boosts in revenue: More availability leads to more completed bookings, especially during peak seasons.
Reduced manual work: Eliminating the need to constantly monitor and replace links when products sell out, Multisource products handle the availability for you.
Improvement in the user experience: A smoother booking flow keeps travelers engaged and thus, more likely to convert.

A closer look

Let\u2019s say you\u2019re promoting Accademia Gallery entrance tickets. In the past, you might have used multiple links for different products even from different OTAs selling the exact same experience. If one sold out, you would have had to manually switch the link, or risk directing your audience to a product with little to no availability, costing you valuable conversions.

With Multisource products, availability from all suppliers is automatically combined into a single listing, helping to ensure that your users find a live, bookable option most of the time. The result: a smoother booking experience for your audience, and more consistent earnings for you, without the manual effort.

For example, when selling a standard product for the Accademia Gallery’s Priority Ticket (see left image below), some dates, beyond regular closure days like May 4th and every Monday, show as unavailable due to limited inventory from a single supplier (you’ll notice almost every Tuesday and several other dates blocked).

With Multisource products, by combining inventory from multiple products, almost every day remains available (except for standard closure dates), significantly improving the chances that your readers can book for the date that they want. See the difference in the right image below.

Shown here, there is lower availability for the standard product, Accademia Gallery’s Priority Ticket.

With the Multisource product shown here, the combination of inventory from multiple products allows greater availability for the same experience.

How to start selling Multisource products

You can start taking advantage of this feature right now! Start using our Multisourcing feature in just a few steps:

Log in to your portal and head to the Product catalogue.
Search for the destination or venue that you\u2019re interested in promoting.
Look for products with the Multi-sourced label. You can check the estimated commission range for each product directly in the listing.
When you find the product you wish to sell, click on \u201cSell product\u201d and choose to either create a sales link or availability widget.
Publish it on your site, and start selling!

\ufeff

Why affiliates love it

Higher conversions: Wider availability, leading to more completed bookings.

Less maintenance: No need to update content when inventory runs low.

Smarter ad spend: Traffic goes to bookable listings, not dead ends.

Happier travelers: A frustration-free booking experience means higher satisfaction.

Maximize availability and minimize lost sales, all with one single product.

With Multisource products, you can keep your travel content bookable and competitive, even during peak demand. Start using this feature today and turn missed opportunities into reliable revenue.

Head to the product catalogue in the portal to discover which products are now multisourced. Create your link or widget, and start sharing smarter, more reliable content today.

Explore Multisourced products now

Want to learn more about how you can partner with Tiqets to boost your sales?

The post Sell more, miss less: unlock availability with our Multisourcing update appeared first on tiqets.com.

\n", "content_text": "Sell more, miss less: unlock availability with our Multisourcing update\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAlessia Razzini \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMay 14, 2025 \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAs a travel media affiliate, keeping your content bookable, especially for popular experiences, is no easy task. High-demand products often sell out quickly, and managing multiple listings for the same experience can become time-consuming and inefficient. Even worse, you may be directing readers to a link that looks promising, only for them to hit a dead end with no or poor availability, resulting in a frustrating user experience, and missed sales for you.\n\nThat\u2019s where our latest feature comes in.\n\nMultisourcing is a powerful tool that combines availability from multiple sources into one seamless listing. It\u2019s designed to help you keep your most in-demand experiences bookable, even when individual products run out. In turn this boosts your conversion rates, simplifies operations, and delivers a better booking experience for your users.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat are Multisource products?\n\n\n\n\n\n\n\n\n\n\nMultisource products intelligently pool availability from different suppliers offering an identical experience, with the same content, inclusions, and quality, into one unified product listing. Instead of juggling three or four separate links for identical products, you promote just one, and the system handles the rest in the background.\n \nWhether it’s a museum ticket, guided tour, or skip-the-line pass, you now have a smarter way to ensure that your content stays bookable and user-friendly.\n \nBeyond simplifying your workflow, this feature also ensures your users have a consistent and trustworthy experience, no matter which supplier fulfills the booking.\n \nPlease note: While the product experience is identical, commission rates may vary slightly between suppliers. You can view the commission range directly in the Product catalogue in the portal. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy you should start using Multisource products\n\n\n\n\n\n\n\n\n\n\nThis new approach is about more than just convenience. Multisourcing directly addresses key challenges you might be facing. Some key solutions offered by this new feature include:\n\n\nMaximized bookability: Consolidated supply means fewer dead links and greater opportunities to convert.\nBoosts in revenue: More availability leads to more completed bookings, especially during peak seasons.\nReduced manual work: Eliminating the need to constantly monitor and replace links when products sell out, Multisource products handle the availability for you.\nImprovement in the user experience: A smoother booking flow keeps travelers engaged and thus, more likely to convert.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nA closer look\n\n\n\n\n\n\n\n\n\n\nLet\u2019s say you\u2019re promoting Accademia Gallery entrance tickets. In the past, you might have used multiple links for different products even from different OTAs selling the exact same experience. If one sold out, you would have had to manually switch the link, or risk directing your audience to a product with little to no availability, costing you valuable conversions.\n\nWith Multisource products, availability from all suppliers is automatically combined into a single listing, helping to ensure that your users find a live, bookable option most of the time. The result: a smoother booking experience for your audience, and more consistent earnings for you, without the manual effort.\n\nFor example, when selling a standard product for the Accademia Gallery’s Priority Ticket (see left image below), some dates, beyond regular closure days like May 4th and every Monday, show as unavailable due to limited inventory from a single supplier (you’ll notice almost every Tuesday and several other dates blocked).\n\nWith Multisource products, by combining inventory from multiple products, almost every day remains available (except for standard closure dates), significantly improving the chances that your readers can book for the date that they want. See the difference in the right image below.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nShown here, there is lower availability for the standard product, Accademia Gallery’s Priority Ticket.\n\n\n\n\n\n\n\n\n\n\n\n\n\nWith the Multisource product shown here, the combination of inventory from multiple products allows greater availability for the same experience. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHow to start selling Multisource products\n\n\n\n\n\n\n\n\n\n\nYou can start taking advantage of this feature right now! Start using our Multisourcing feature in just a few steps:\n \n\n Log in to your portal and head to the Product catalogue.\nSearch for the destination or venue that you\u2019re interested in promoting.\nLook for products with the Multi-sourced label. You can check the estimated commission range for each product directly in the listing. \n When you find the product you wish to sell, click on \u201cSell product\u201d and choose to either create a sales link or availability widget.\nPublish it on your site, and start selling!\n\n\ufeff\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy affiliates love it\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHigher conversions: Wider availability, leading to more completed bookings.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLess maintenance: No need to update content when inventory runs low.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSmarter ad spend: Traffic goes to bookable listings, not dead ends.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHappier travelers: A frustration-free booking experience means higher satisfaction.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaximize availability and minimize lost sales, all with one single product.\n\n\n\n\n\n\nWith Multisource products, you can keep your travel content bookable and competitive, even during peak demand. Start using this feature today and turn missed opportunities into reliable revenue.\n \nHead to the product catalogue in the portal to discover which products are now multisourced. Create your link or widget, and start sharing smarter, more reliable content today.\n\n\n\nExplore Multisourced products now\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWant to learn more about how you can partner with Tiqets to boost your sales?\n\n\n\nSign up for the Tiqets Affiliate Program\n\n\n\n\n\n\n\n\n \nThe post Sell more, miss less: unlock availability with our Multisourcing update appeared first on tiqets.com.", "date_published": "2025-05-14T11:29:24+02:00", "date_modified": "2025-06-05T09:55:38+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2025/05/Tiqets-Vatican-City-min.jpg", "tags": [ "Venue News" ], "summary": "Discover how Tiqets\u2019 Multisource products help affiliates keep top-selling experiences bookable by merging supply from multiple products into one listing, boosting availability, conversions, and revenue." }, { "id": "https://www.tiqets.com/partner-program/?p=68346", "url": "https://www.tiqets.com/partner-program/blog/maintain-seo-ranking-tips-for-affiliates/", "title": "Navigating Google\u2019s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking", "content_html": "

Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking

Maria Marqu\u00e9s Boving

February 21, 2025

In recent months, Google\u2019s newly implemented SEO algorithm updates have had a huge effect on sites worldwide. For our affiliates, this could mean reduced visibility, lower traffic, and ultimately, a dip in sales figures. The key to mitigating these effects lies in understanding how they influence search rankings, and adapting your strategies accordingly.

We\u2019ve come up with a practical guide to help you maintain your website’s health and bounce back from any setbacks, whether you’re dealing with a steady decline or a sudden drop. Each suggestion is outlined in order of relative importance, but ideally they should be implemented together rather than individually.

Read on to use these tips and get your site back on track!

Scenario #1:

Steady traffic decline

When faced with a consistent drop in traffic, there are several long-term causes that could be involved. If your site is experiencing a steady yet significant decline, consider implementing the following actions.

Review your current SEO strategy

Although this may seem like a given, there are often so many considerations to take into account when it comes to SEO strategies that it is important to keep reviewing them. Most importantly, in order to successfully improve your ranking you must comply with Google\u2019s (albeit fast changing) rules.

As such, seek to ensure your SEO practices align with Google’s essential recommendations. Regularly consult the guidelines on the official Google Search Essentials page to keep your strategies updated.

Check the actual situation in SERP (Search Engine Results Page)

If you examine performance by page, keyword, country and device, you will be better equipped to identify where your losses are coming from. Analyze your actual traffic losses using the Google Search Console (GSC).

Check data for specific pages, keywords, countries, devices, and other relevant segments.

Then, examine the current state of the search results for your target keywords. Investigate whether your organic performance decline was caused by changes in the SERP layout, such as AI Overviews, Google’s featured snippets, paid ads, or increased competition. Identify which competitors have taken your position in the search results and analyze why Google has prioritized them over your website.

Stay updated on Google algorithm changes

Google\u2019s constantly-changing features mean it is important to stay in the loop so as to avoid slipping away from key compliances. To do so, regularly check if your website complies with time-sensitive algorithm adjustments. This can prevent unexpected penalties.

You can check the Google Search Status Dashboard here, or subscribe to receive focalized updates from high profile marketing expert sites such as Search Engine Roundtable or Search Engine Land.

Conduct a content audit

When it comes to SEO, content is king. Part of refining your strategy in light of recent changes is to evaluate your content\u2019s relevance to current search intents, as well as ensuring its uniqueness. Identify any stagnation and update your content to better meet audience expectations, using the following pillars as guidance:

Relevance: Evaluate your existing content to ensure it aligns with the current search intent of your target audience. Search engines and user preferences evolve, so your content needs to stay up-to-date.
Update: Refresh your existing content by updating information, adding new insights, or improving its overall quality. This can help re-engage your audience and improve search rankings.
Uniqueness: Check for duplicate content within your own website and across the web. Search engines penalize duplicate content, so ensure your content is original and provides unique value.
Stagnation: Identify underperforming content that isn’t attracting traffic or generating engagement. This could indicate that the content is outdated, irrelevant, or poorly optimized.
Audience Expectations: Analyze your target audience’s needs and preferences to ensure your content meets their expectations. Consider their search intent, pain points, and preferred content formats.

Address technical issues

In addition to content quality, creating fixes and being optimized on a technical level is also key to securing performance in Google\u2019s shifting scene. As such, follow Google’s best practices for crawling and indexing to enhance site performance. Resolve any indexing errors using the Google Search Console, and proceed with addressing issues such as slow page loading times, broken links, or mobile optimization bugs.

By taking the time to address these technical considerations, you can help ensure that your website is both user-friendly and search engine-friendly. This, in turn, can lead to increased traffic, improved search rankings, and ultimately, greater success for your affiliate marketing efforts.

Monitor backlink decay

Backlinks are links from other sites that direct back to your website. To maintain a healthy backlink profile and improve your site’s SEO, it’s crucial to regularly audit your backlinks and take corrective action. This involves identifying and deleting any spam or low-quality links that could harm your site’s reputation.

You can also add these harmful links to your disavow list, so that search engines like Google know to ignore them. This will help prevent them from negatively affecting your website’s ranking in search results.

Additionally, you should attempt to recover any lost backlinks from valuable websites that may have disappeared due to site redesigns or other changes.

Resolve keyword cannibalization

When you implement the same keywords on multiple pages for optimisation, there is a risk for keyword cannibalization. This means that the keywords you implement compete against each other, leading to internal competition within your site.

To avoid this, ensure that multiple pages do not focus on the same keyword or topic. The greater variety of keywords, the more you avoid competing with yourself.

Addressing the impact of Google’s recent algorithm changes starts with understanding and adapting to this changing landscape.

Scenario #2:

Rapid drop in organic traffic

If your site experiences a sudden fall in organic traffic, there could be a number of different reasons. Resort to the following steps in order to address and resolve this rapid drop:

Check for manual actions and security issues

A Google Penalty, also known as a manual action, happens when a human reviewer at Google finds that pages on a website have violated Google\u2019s spam policies. These violations can result in the demolition or removal of the affected pages (or the entire site) from Google search results. This can cause an immediate and dramatic drop in a site\u2019s Google ranking.

To identify whether this applies to your site, enter the GSC and check for any manual actions or security issues affecting your site. If you see a green message as below, then no manual action is applied. In the absence of this green check, you\u2019ll be shown the details of the issues detected and will need to follow the specified procedures to resolve them.

$\"Manual$

Align with Google’s restrictions

Similar to mitigating potential incompliances with Google restrictions as specified in Scenario #1, in the case of a rapid decline in traffic it is important to verify that your site isn\u2019t already being penalized for overlooking any new restrictions. Examples of neglecting Google restrictions include creating a site only to sell ads from it (in other words, over-spamming users with affiliate links) or creating a site related to \u201csensitive\u201d topics.

Rule out whether your site is being penalized for overlooking any of Google’s new restrictions by checking this in the Google Search Status Dashboard. If there are penalizations listed, address them using the indications provided.

Review technical accessibility

Certain technical issues could be an explanation for a rapid decline in your site\u2019s traffic. While with a steady decline in traffic you should check for website performance overall and improve related issues, in the case of steep declines you must check to exclude the possibility of heavier issues \u2013 such as server/hosting drops and domain accessibility being affected.

To ensure your website is healthily accessible, perform a technical audit exploring whether your website is accessible to users and search engines. Check for the server status, blocking in robots.txt, redirects, site migration, website security measures, etc.

First, check for any server errors that might prevent pages from loading properly. Next, make sure that all redirects on your site are working as intended. Broken or incorrect redirects can lead to a poor user experience as well as negatively impact your search rankings. It’s important to double-check that redirects are pointing to the correct pages and that they are implemented using the appropriate HTTP status codes.

Additionally, you’ll want to review your robots.txt file to confirm that it’s not inadvertently blocking search engines from accessing important pages on your site. The robots.txt file is a simple text file that provides instructions to search engine crawlers about which pages they should and shouldn’t access. If critical pages are blocked by robots.txt, this may cause issues with their scanning, thus causing a rankings downtrend. For more information, check out Google\u2019s manual on creating robots.txt files.

Investigate indexation issues

To pinpoint pages that may have been de-indexed from search engine results, use the “site:yourdomainname.com” search syntax. This will generate a list of pages that the search engine currently recognizes as belonging to your domain. Cross-reference this list with your sitemap and internal records to identify discrepancies and pages that may have been inadvertently removed from search engine indexes.

Furthermore, regularly consult detailed reports on the Google Search Console (GSC) to stay informed. These reports offer invaluable insights into your site’s overall health and performance within search results, including information about indexed pages, crawl errors, and potential indexing issues. By staying proactive and regularly reviewing these reports, you can promptly address any emerging problems and ensure your web pages remain accessible to search engines and potential visitors.

$\"\"$

Assess content health

To keep your website’s content in good shape, it’s important to regularly check for any accidental changes or deletions. This includes things like broken links, missing images, or content that may have been accidentally deleted or changed. Also, be mindful of any penalties your site may have received for using bad SEO tactics like keyword stuffing or cloaking, which can get your site penalized by search engines.

Because search engines prioritize delivering the best possible results to their users, they frown upon any tactics that could be perceived as deceptive or manipulative.

These can include practices such as:

Keyword Stuffing: Overloading your content with keywords in an unnatural way to manipulate search rankings.
Hidden Text: Hiding text from users while making it visible to search engines to manipulate rankings.
Cloaking: Presenting different content to search engines than what is shown to users.
Link Schemes: Creating artificial backlinks to your site to inflate its perceived authority.
Excessive Affiliate Links: Overloading your content with affiliate links, especially if they are not relevant or valuable to the user.

These practices are considered “black hat” SEO tactics that can result in severe penalties, and be a possible explanation for sudden declines in traffic. Avoid any tricks that search engines might see as manipulative by reading more on which features are threatening here.

Examine your backlink profile

If you\u2019re experiencing a rapid decline in traffic, you should also check your backlinks for toxicity. Toxic backlinks could include spikes of backlinks from unclear resources, or backlinks with spam anchor texts. An over-optimization of anchor text, especially with keyword-rich anchors, can trigger search engine penalties. Aim for a natural and diverse anchor text profile that includes branded terms, generic phrases, and naked URLs.

Check for toxic or suspicious on course backlinks via SEO monitoring tools such as Semrush, Ahrefs and the GSC. If you find any toxic or suspicious backlinks, you can begin the process to disavow them following this link on the GSC.

Consider domain migration

If all the steps discussed above unfortunately do not yield results, you may want to consider migrating your website to a new domain. As a last resort, this may help reset your site\u2019s authority score. This can be a complex process, but it may be necessary to reset your site’s reputation and start fresh.

Migrating to a new domain involves several steps, including choosing a new domain name, transferring your website’s content and data, and updating your website’s DNS settings. It’s important to carefully plan and execute a website migration to minimize any negative impact on your website’s search engine rankings and traffic.

Before migrating to a new domain, it’s crucial to weigh the potential benefits and risks. While a new domain can provide a fresh start, it can also lead to a temporary loss of traffic and search engine rankings. It’s essential to consider all factors before making a decision.

If you decide to migrate to a new domain, be sure to follow the best practices to ensure a smooth transition. This includes creating a redirect from your old domain to your new domain, updating your backlinks, and monitoring your website’s performance after the migration.

Regain your footing and watch your traffic return

By aligning your SEO practices with Google’s recommendations, analyzing your site’s performance, and continually optimizing your content and technical setup, you’re setting yourself up to recapture any traffic and engagement you’ve lost. These efforts will not only act as a quick fix to help you recover, they will also enhance your site’s authority and user experience in the long run.

As you reconnect with your audience and solidify your standing in this ever-changing Tiqets is here to support you in navigating these changes. If you have further questions or need detailed guidance tailored to your specific situation, do not hesitate to reach out to us on affiliates@tiqets.com.

Want to learn more about Tiqets Affiliate Program?

Check it out

The post Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking appeared first on tiqets.com.

\n", "content_text": "Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaria Marqu\u00e9s Boving\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFebruary 21, 2025\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIn recent months, Google\u2019s newly implemented SEO algorithm updates have had a huge effect on sites worldwide. For our affiliates, this could mean reduced visibility, lower traffic, and ultimately, a dip in sales figures. The key to mitigating these effects lies in understanding how they influence search rankings, and adapting your strategies accordingly. \n \nWe\u2019ve come up with a practical guide to help you maintain your website’s health and bounce back from any setbacks, whether you’re dealing with a steady decline or a sudden drop. Each suggestion is outlined in order of relative importance, but ideally they should be implemented together rather than individually.\n\nRead on to use these tips and get your site back on track!\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nScenario #1: \n\n\n\n\n\n\nSteady traffic decline\n\n\n\n\n\n\n\n\n\n\nWhen faced with a consistent drop in traffic, there are several long-term causes that could be involved. If your site is experiencing a steady yet significant decline, consider implementing the following actions. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n01\n\n\n\n\n\n\n\n\n\n\n\nReview your current SEO strategy\n\n\n\n\n\n\n\n\n\n\n\n\nAlthough this may seem like a given, there are often so many considerations to take into account when it comes to SEO strategies that it is important to keep reviewing them. Most importantly, in order to successfully improve your ranking you must comply with Google\u2019s (albeit fast changing) rules. \n \nAs such, seek to ensure your SEO practices align with Google’s essential recommendations. Regularly consult the guidelines on the official Google Search Essentials page to keep your strategies updated. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n02 \n\n\n\n\n\n\n\n\n\n\n\nCheck the actual situation in SERP (Search Engine Results Page)\n\n\n\n\n\n\n\n\n\n\n\n\nIf you examine performance by page, keyword, country and device, you will be better equipped to identify where your losses are coming from. Analyze your actual traffic losses using the Google Search Console (GSC). \n \nCheck data for specific pages, keywords, countries, devices, and other relevant segments. \n \nThen, examine the current state of the search results for your target keywords. Investigate whether your organic performance decline was caused by changes in the SERP layout, such as AI Overviews, Google’s featured snippets, paid ads, or increased competition. Identify which competitors have taken your position in the search results and analyze why Google has prioritized them over your website. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n03\n\n\n\n\n\n\n\n\n\n\n\nStay updated on Google algorithm changes\n\n\n\n\n\n\n\n\n\n\n\n\nGoogle\u2019s constantly-changing features mean it is important to stay in the loop so as to avoid slipping away from key compliances. To do so, regularly check if your website complies with time-sensitive algorithm adjustments. This can prevent unexpected penalties. \n \nYou can check the Google Search Status Dashboard here, or subscribe to receive focalized updates from high profile marketing expert sites such as Search Engine Roundtable or Search Engine Land.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n04 \n\n\n\n\n\n\n\n\n\n\n\nConduct a content audit\n\n\n\n\n\n\n\n\n\n\n\n\nWhen it comes to SEO, content is king. Part of refining your strategy in light of recent changes is to evaluate your content\u2019s relevance to current search intents, as well as ensuring its uniqueness. Identify any stagnation and update your content to better meet audience expectations, using the following pillars as guidance:\n\n\n Relevance: Evaluate your existing content to ensure it aligns with the current search intent of your target audience. Search engines and user preferences evolve, so your content needs to stay up-to-date.\nUpdate: Refresh your existing content by updating information, adding new insights, or improving its overall quality. This can help re-engage your audience and improve search rankings.\nUniqueness: Check for duplicate content within your own website and across the web. Search engines penalize duplicate content, so ensure your content is original and provides unique value.\nStagnation: Identify underperforming content that isn’t attracting traffic or generating engagement. This could indicate that the content is outdated, irrelevant, or poorly optimized.\nAudience Expectations: Analyze your target audience’s needs and preferences to ensure your content meets their expectations. Consider their search intent, pain points, and preferred content formats.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n05\n\n\n\n\n\n\n\n\n\n\n\nAddress technical issues\n\n\n\n\n\n\n\n\n\n\n\n\nIn addition to content quality, creating fixes and being optimized on a technical level is also key to securing performance in Google\u2019s shifting scene. As such, follow Google’s best practices for crawling and indexing to enhance site performance. Resolve any indexing errors using the Google Search Console, and proceed with addressing issues such as slow page loading times, broken links, or mobile optimization bugs.\n\nBy taking the time to address these technical considerations, you can help ensure that your website is both user-friendly and search engine-friendly. This, in turn, can lead to increased traffic, improved search rankings, and ultimately, greater success for your affiliate marketing efforts.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n06\n\n\n\n\n\n\n\n\n\n\n\nMonitor backlink decay\n\n\n\n\n\n\n\n\n\n\n\n\nBacklinks are links from other sites that direct back to your website. To maintain a healthy backlink profile and improve your site’s SEO, it’s crucial to regularly audit your backlinks and take corrective action. This involves identifying and deleting any spam or low-quality links that could harm your site’s reputation. \n \nYou can also add these harmful links to your disavow list, so that search engines like Google know to ignore them. This will help prevent them from negatively affecting your website’s ranking in search results. \n \nAdditionally, you should attempt to recover any lost backlinks from valuable websites that may have disappeared due to site redesigns or other changes.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n07\n\n\n\n\n\n\n\n\n\n\n\nResolve keyword cannibalization\n\n\n\n\n\n\n\n\n\n\n\n\nWhen you implement the same keywords on multiple pages for optimisation, there is a risk for keyword cannibalization. This means that the keywords you implement compete against each other, leading to internal competition within your site. \n \nTo avoid this, ensure that multiple pages do not focus on the same keyword or topic. The greater variety of keywords, the more you avoid competing with yourself.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAddressing the impact of Google’s recent algorithm changes starts with understanding and adapting to this changing landscape.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nScenario #2: \n\n\n\n\n\n\nRapid drop in organic traffic\n\n\n\n\n\n\n\n\n\n\nIf your site experiences a sudden fall in organic traffic, there could be a number of different reasons. Resort to the following steps in order to address and resolve this rapid drop:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n01\n\n\n\n\n\n\n\n\n\n\n\nCheck for manual actions and security issues\n\n\n\n\n\n\n\n\n\n\n\n\nA Google Penalty, also known as a manual action, happens when a human reviewer at Google finds that pages on a website have violated Google\u2019s spam policies. These violations can result in the demolition or removal of the affected pages (or the entire site) from Google search results. This can cause an immediate and dramatic drop in a site\u2019s Google ranking.\n\nTo identify whether this applies to your site, enter the GSC and check for any manual actions or security issues affecting your site. If you see a green message as below, then no manual action is applied. In the absence of this green check, you\u2019ll be shown the details of the issues detected and will need to follow the specified procedures to resolve them.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n02 \n\n\n\n\n\n\n\n\n\n\n\nAlign with Google’s restrictions\n\n\n\n\n\n\n\n\n\n\n\n\nSimilar to mitigating potential incompliances with Google restrictions as specified in Scenario #1, in the case of a rapid decline in traffic it is important to verify that your site isn\u2019t already being penalized for overlooking any new restrictions. Examples of neglecting Google restrictions include creating a site only to sell ads from it (in other words, over-spamming users with affiliate links) or creating a site related to \u201csensitive\u201d topics.\n\nRule out whether your site is being penalized for overlooking any of Google’s new restrictions by checking this in the Google Search Status Dashboard. If there are penalizations listed, address them using the indications provided.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n03\n\n\n\n\n\n\n\n\n\n\n\nReview technical accessibility\n\n\n\n\n\n\n\n\n\n\n\n\nCertain technical issues could be an explanation for a rapid decline in your site\u2019s traffic. While with a steady decline in traffic you should check for website performance overall and improve related issues, in the case of steep declines you must check to exclude the possibility of heavier issues \u2013 such as server/hosting drops and domain accessibility being affected.\n\nTo ensure your website is healthily accessible, perform a technical audit exploring whether your website is accessible to users and search engines. Check for the server status, blocking in robots.txt, redirects, site migration, website security measures, etc.\n\nFirst, check for any server errors that might prevent pages from loading properly. Next, make sure that all redirects on your site are working as intended. Broken or incorrect redirects can lead to a poor user experience as well as negatively impact your search rankings. It’s important to double-check that redirects are pointing to the correct pages and that they are implemented using the appropriate HTTP status codes.\n\nAdditionally, you’ll want to review your robots.txt file to confirm that it’s not inadvertently blocking search engines from accessing important pages on your site. The robots.txt file is a simple text file that provides instructions to search engine crawlers about which pages they should and shouldn’t access. If critical pages are blocked by robots.txt, this may cause issues with their scanning, thus causing a rankings downtrend. For more information, check out Google\u2019s manual on creating robots.txt files.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n04 \n\n\n\n\n\n\n\n\n\n\n\nInvestigate indexation issues\n\n\n\n\n\n\n\n\n\n\n\n\nTo pinpoint pages that may have been de-indexed from search engine results, use the “site:yourdomainname.com” search syntax. This will generate a list of pages that the search engine currently recognizes as belonging to your domain. Cross-reference this list with your sitemap and internal records to identify discrepancies and pages that may have been inadvertently removed from search engine indexes.\n \nFurthermore, regularly consult detailed reports on the Google Search Console (GSC) to stay informed. These reports offer invaluable insights into your site’s overall health and performance within search results, including information about indexed pages, crawl errors, and potential indexing issues. By staying proactive and regularly reviewing these reports, you can promptly address any emerging problems and ensure your web pages remain accessible to search engines and potential visitors.\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n05\n\n\n\n\n\n\n\n\n\n\n\nAssess content health\n\n\n\n\n\n\n\n\n\n\n\n\nTo keep your website’s content in good shape, it’s important to regularly check for any accidental changes or deletions. This includes things like broken links, missing images, or content that may have been accidentally deleted or changed. Also, be mindful of any penalties your site may have received for using bad SEO tactics like keyword stuffing or cloaking, which can get your site penalized by search engines.\n\nBecause search engines prioritize delivering the best possible results to their users, they frown upon any tactics that could be perceived as deceptive or manipulative. \n \nThese can include practices such as:\n \n\nKeyword Stuffing: Overloading your content with keywords in an unnatural way to manipulate search rankings.\nHidden Text: Hiding text from users while making it visible to search engines to manipulate rankings.\nCloaking: Presenting different content to search engines than what is shown to users.\nLink Schemes: Creating artificial backlinks to your site to inflate its perceived authority.\nExcessive Affiliate Links: Overloading your content with affiliate links, especially if they are not relevant or valuable to the user.\n\n \nThese practices are considered “black hat” SEO tactics that can result in severe penalties, and be a possible explanation for sudden declines in traffic. Avoid any tricks that search engines might see as manipulative by reading more on which features are threatening here.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n06 \n\n\n\n\n\n\n\n\n\n\n\nExamine your backlink profile\n\n\n\n\n\n\n\n\n\n\n\n\nIf you\u2019re experiencing a rapid decline in traffic, you should also check your backlinks for toxicity. Toxic backlinks could include spikes of backlinks from unclear resources, or backlinks with spam anchor texts. An over-optimization of anchor text, especially with keyword-rich anchors, can trigger search engine penalties. Aim for a natural and diverse anchor text profile that includes branded terms, generic phrases, and naked URLs.\n\nCheck for toxic or suspicious on course backlinks via SEO monitoring tools such as Semrush, Ahrefs and the GSC. If you find any toxic or suspicious backlinks, you can begin the process to disavow them following this link on the GSC. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n07\n\n\n\n\n\n\n\n\n\n\n\nConsider domain migration\n\n\n\n\n\n\n\n\n\n\n\n\nIf all the steps discussed above unfortunately do not yield results, you may want to consider migrating your website to a new domain. As a last resort, this may help reset your site\u2019s authority score. This can be a complex process, but it may be necessary to reset your site’s reputation and start fresh.\n\nMigrating to a new domain involves several steps, including choosing a new domain name, transferring your website’s content and data, and updating your website’s DNS settings. It’s important to carefully plan and execute a website migration to minimize any negative impact on your website’s search engine rankings and traffic.\n\nBefore migrating to a new domain, it’s crucial to weigh the potential benefits and risks. While a new domain can provide a fresh start, it can also lead to a temporary loss of traffic and search engine rankings. It’s essential to consider all factors before making a decision.\n\nIf you decide to migrate to a new domain, be sure to follow the best practices to ensure a smooth transition. This includes creating a redirect from your old domain to your new domain, updating your backlinks, and monitoring your website’s performance after the migration.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegain your footing and watch your traffic return\n\n\n\n\n\n\n\n\n\n\nBy aligning your SEO practices with Google’s recommendations, analyzing your site’s performance, and continually optimizing your content and technical setup, you’re setting yourself up to recapture any traffic and engagement you’ve lost. These efforts will not only act as a quick fix to help you recover, they will also enhance your site’s authority and user experience in the long run.\n\nAs you reconnect with your audience and solidify your standing in this ever-changing Tiqets is here to support you in navigating these changes. If you have further questions or need detailed guidance tailored to your specific situation, do not hesitate to reach out to us on affiliates@tiqets.com. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWant to learn more about Tiqets Affiliate Program? \n\n\n\n\n\nCheck it out\n\n\n\n\n\n\n\n\n\n\n \nThe post Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking appeared first on tiqets.com.", "date_published": "2025-02-24T16:02:48+01:00", "date_modified": "2025-06-02T13:24:51+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2021/10/Bele\u0301m_Tower.jpg", "tags": [ "Marketing", "Marketing" ], "summary": "Here's a practical guide to help you maintain your website's health and bounce back from any setbacks caused by Google's recent SEO algorithm changes. " }, { "id": "https://www.tiqets.com/partner-program/?p=67560", "url": "https://www.tiqets.com/partner-program/blog/affiliate-marketing-tools/", "title": "3 Must-Have Tools for Affiliate Marketers", "content_html": "\n

To maximise your affiliate marketing success, choosing the right tools is crucial. Thankfully, Tiqets offers a suite of customizable tools such as affiliate links, discovery widgets, and availability widgets, designed to help you succeed. Discover how to leverage these resources to improve your audience’s experience and increase your sales!

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Choosing Your Affiliate Link

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Affiliate links can be used to promote any page on Tiqets. These are straightforward to set up and easy to use.

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To generate links in the affiliate portal, you can either paste the link you want to promote in the Link generator or check our Product catalogue to find the perfect offering and create a link from there. If you want to promote a specific product you can create a link to the description page or the checkout flow directly.

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Not sure about which page to direct your traffic to? Read this post to find out how to determine the most optimal page on Tiqets.com to send your customers to.

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Once you\u2019ve created a link in the Tiqets Affiliate Portal, you\u2019ll find the link contains a code in the URL that\u2019s invisible to the reader’s eye, but key to tracking the sale (so to allocate any resulting commission back to you).

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Embed that link in your content the way you would any other link. Any page you create an affiliate link to will be co-branded, displaying your logo and colors, ensuring that you keep your reader within the context of your brand throughout the process. Find more information on how to utilize the link generator here.

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Availability Widgets

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Availability Widgets are a powerful tool for boosting conversions. They display real-time availability for specific products or experiences, capturing high-intent users and directing them to a seamless checkout page on Tiqets.com. With a sleek calendar design and flexible formats, Availability Widgets integrate into your content offering your audience a streamlined booking experience and an increased chance of sales.

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Use an Availability Widget if: You\u2019d like to display real-time availability for specific products or experiences, to capture high-intent users and send them directly to a checkout page on Tiqets.com. This widget is ideal for content focused on a single product or experience. It allows customers to process the majority of their booking right there on your site, providing instant feedback on availability.
How to implement it: Create an Availability Widget by visiting our Affiliate Portal, customise your widget to your preference, such as language, currency and campaign name, and paste the curated code into your content. Read more about Availability Widgets here.

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Discovery Widgets

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Imagine giving your audience a window to a world of exciting experiences. The Discovery Widget lets you do just that. This handy tool displays a collection of cards featuring various offerings available on Tiqets.com. Whether you choose to showcase products at a specific venue, highlight certain activities in a city, or promote exhibitions in a popular destination \u2013 you can easily do so all with real-time pricing. The discovery widget will grow your revenue from users browsing your website whilst discovering options and things to do in the destination.

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The best part? You can personalize the experience! Let Tiqets curate the selection, or handpick the cards yourself through our user-friendly portal. You can even customize how many cards appear and adjust card types to fit your website’s design.

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Use a Discovery Widget if: You\u2019d like to display a collection of cards featuring various offerings available on Tiqets.com – perfect for showcasing multiple experiences, such as \u201cmust-see attractions in Amsterdam\u201d or \u201ctop museum picks across Italy\u201d. The Discovery Widget’s reviews also add credibility to your recommendations, making it ideal for blog posts offering city advice or activity suggestions.
How to implement it: You can design a discovery widget here, customise your widget to your preference (i.e. selecting language, currency, site brand, and campaign name for accurate tracking) and simply paste the generated code into your content. Find out more information on how to use it here.

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Best practice tip: Place widgets in a high-traffic area, like the sidebar or top of the page. Avoid placing them at the bottom, as this can decrease conversions. Consider positioning widgets near relevant content to create a clear connection for your audience.

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Ready to earn more money as a Tiqets travel affiliate? Join the Tiqets Affiliate Program! Already an affiliate? Log in now.

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The post 3 Must-Have Tools for Affiliate Marketers appeared first on tiqets.com.

\n", "content_text": "To maximise your affiliate marketing success, choosing the right tools is crucial. Thankfully, Tiqets offers a suite of customizable tools such as affiliate links, discovery widgets, and availability widgets, designed to help you succeed. Discover how to leverage these resources to improve your audience’s experience and increase your sales! \n\n\n\n\n\n\n\nChoosing Your Affiliate Link\n\n\n\n\n\n\n\nAffiliate links can be used to promote any page on Tiqets. These are straightforward to set up and easy to use.\n\n\n\nTo generate links in the affiliate portal, you can either paste the link you want to promote in the Link generator or check our Product catalogue to find the perfect offering and create a link from there. If you want to promote a specific product you can create a link to the description page or the checkout flow directly. \n\n\n\n\n\n\n\nNot sure about which page to direct your traffic to? Read this post to find out how to determine the most optimal page on Tiqets.com to send your customers to.\n\n\n\n\n\n\n\n\n\n\n\nOnce you\u2019ve created a link in the Tiqets Affiliate Portal, you\u2019ll find the link contains a code in the URL that\u2019s invisible to the reader’s eye, but key to tracking the sale (so to allocate any resulting commission back to you).\n\n\n\n\n\n\n\nEmbed that link in your content the way you would any other link. Any page you create an affiliate link to will be co-branded, displaying your logo and colors, ensuring that you keep your reader within the context of your brand throughout the process. Find more information on how to utilize the link generator here.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAvailability Widgets\n\n\n\n\n\n\n\nAvailability Widgets are a powerful tool for boosting conversions. They display real-time availability for specific products or experiences, capturing high-intent users and directing them to a seamless checkout page on Tiqets.com. With a sleek calendar design and flexible formats, Availability Widgets integrate into your content offering your audience a streamlined booking experience and an increased chance of sales.\n\n\n\n\n\n\n\n\n\n\n\n\nUse an Availability Widget if: You\u2019d like to display real-time availability for specific products or experiences, to capture high-intent users and send them directly to a checkout page on Tiqets.com. This widget is ideal for content focused on a single product or experience. It allows customers to process the majority of their booking right there on your site, providing instant feedback on availability. \n\n\n\nHow to implement it: Create an Availability Widget by visiting our Affiliate Portal, customise your widget to your preference, such as language, currency and campaign name, and paste the curated code into your content. Read more about Availability Widgets here. \n\n\n\n\n\n\n\n\nDiscovery Widgets\n\n\n\n\n\n\n\nImagine giving your audience a window to a world of exciting experiences. The Discovery Widget lets you do just that. This handy tool displays a collection of cards featuring various offerings available on Tiqets.com. Whether you choose to showcase products at a specific venue, highlight certain activities in a city, or promote exhibitions in a popular destination \u2013 you can easily do so all with real-time pricing. The discovery widget will grow your revenue from users browsing your website whilst discovering options and things to do in the destination.\n\n\n\n\n\n\n\nThe best part? You can personalize the experience! Let Tiqets curate the selection, or handpick the cards yourself through our user-friendly portal. You can even customize how many cards appear and adjust card types to fit your website’s design. \n\n\n\n\n\n\n\n\nUse a Discovery Widget if: You\u2019d like to display a collection of cards featuring various offerings available on Tiqets.com – perfect for showcasing multiple experiences, such as \u201cmust-see attractions in Amsterdam\u201d or \u201ctop museum picks across Italy\u201d. The Discovery Widget’s reviews also add credibility to your recommendations, making it ideal for blog posts offering city advice or activity suggestions. \n\n\n\nHow to implement it: You can design a discovery widget here, customise your widget to your preference (i.e. selecting language, currency, site brand, and campaign name for accurate tracking) and simply paste the generated code into your content. Find out more information on how to use it here.\n\n\n\n\n\n\n\n\nBest practice tip: Place widgets in a high-traffic area, like the sidebar or top of the page. Avoid placing them at the bottom, as this can decrease conversions. Consider positioning widgets near relevant content to create a clear connection for your audience.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nReady to earn more money as a Tiqets travel affiliate? Join the Tiqets Affiliate Program! Already an affiliate? Log in now.\n\n\n\n\nThe post 3 Must-Have Tools for Affiliate Marketers appeared first on tiqets.com.", "date_published": "2024-09-26T17:18:52+02:00", "date_modified": "2024-12-10T14:37:10+01:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2024/09/Untitled-design-19.png", "tags": [ "Venue News" ], "summary": "To maximise your affiliate marketing success, choosing the right tools is crucial. Thankfully, Tiqets offers a suite of customizable tools such as affiliate links, discovery widgets, and availability widgets, designed to help you succeed." }, { "id": "https://www.tiqets.com/partner-program/?p=67505", "url": "https://www.tiqets.com/partner-program/blog/boost-your-sales-with-targeted-landing-pages-the-ultimate-guide-for-tiqets-affiliates/", "title": "Boost Your Sales with Targeted Landing Pages: The Ultimate Guide for Tiqets Affiliates", "content_html": "\n

Are you hoping to boost your sales as a Tiqets affiliate? The key is to send your customers to the right landing pages. In this article, we\u2019ll explore essential strategies for optimising your site\u2019s performance and ensuring your customers end up in the right place. Let’s dive in!

\n\n\n\n

Tiqets Landing Pages: In a Nutshell

\n\n\n\n

By understanding the different types of Tiqets landing pages, and when to use them, you can create a better customer experience that\u2019ll result in more sales. For example, by directing your traffic to experience pages, you can offer a broader range of options, which will help to grow your gross margin. Meanwhile, using product or checkout page links for specific articles and blog posts allows you to target particular products, leading to higher conversion rates.

\n\n\n\n

1. Experience page

\n\n\n\n

Want to help your audience find the perfect ticket? Send them to experience pages. An experience page offers a comprehensive view of all available products, such as entry tickets, guided tours, and audio-guided tours, for a specific venue, activity, or service.

\n\n\n\n

Pages such as the Van Gogh Museum, or an activity like Amsterdam Canal Cruises or a service like Amsterdam Schipol Airport Transfers can offer your customer a variety of options, especially for popular and high-demand attractions or venues that easily sell out (e.g. Vatican Museums, Colosseum, Sagrada Familia, Acropolis, etc) to have more availability. This approach ensures that even if one product is sold out or unavailable on a specific date, customers are not left empty-handed and are more likely to complete a purchase with other available experiences.

\n\n\n\n

Use affiliate links, availability widgets, or discovery widgets on your page to redirect customers.

\n\n\n\n

\n\n\n\n

2. Product page

\n\n\n\n

Is your audience looking for a specific product? Send your audience straight to the product page they’re looking for. Whether it’s a single ticket, like the \u201cVan Gogh Museum Entry Ticket\u201d or a package or bundle including more products such as the “Rome Tourist Card”. Product pages are specifically designed to convert by providing a direct path to purchase. Direct your customers through affiliate links to specific product pages where your customers can find all of the information needed to make an order seamlessly.

\n\n\n\n

You can also use the availability widget to make it easy for customers to buy. Customers can see product availability and be redirected straight to the booking page to complete their payment. Choose to direct your customers via affiliate links or availability widgets in your content to make it straightforward for your customers to buy. It\u2019s as easy as that!

\n\n\n\n

\n\n\n\n

If you still want to highlight a specific product but want to let your customers browse and discover more options with more availability, send them to the experience page with your preferred product on the top. Add this parameter to the experience page URL (/?product=product id). Example: https://www.tiqets.com/en/van-gogh-museum-tickets-l144593/?product=974079.

\n\n\n\n

3. Exhibition page

\n\n\n\n

Want to promote unique events? Use exhibition pages to highlight special exhibits and attract niche audiences. These pages provide detailed information and ticket availability. You can take advantage of affiliate links and discovery widgets to direct your customers to an exhibition page.

\n\n\n\n

In the example below you can find a discovery widget displaying all the current exhibits at L’Atelier des Lumi\u00e8res.

\n\n\n\n

\n\n\n

\n\n\n

\n\n\n\n

4. Destination page

\n\n\n\n

Want to inspire your audience to travel? Use city, region, or country-specific pages. These pages showcase a variety of attractions and activities, ideal for travelers in the planning stages. Whether it’s “Things to Do in Florence“, \u2018\u2019Things to Do in Tuscany\u2019\u2019 or “Things to Do in Italy,” these pages inspire your audience and help them find exactly what they\u2019re looking for. Take advantage of affiliate links and discovery widgets to display these options.

\n\n\n\n

Go Beyond the Basics to Boost Your Sales!

\n\n\n\n

Tiqets lets you promote any page on their website with affiliate links. This means you can really knuckle down and tailor your content to suit your audience’s specific interests that\u2019ll result in driven sales as an affiliate.

\n\n\n\n

Here are some quick content ideas:

\n\n\n\n

Content Guides: Promote hidden gems like “The Best Museums in Paris (That Aren’t the Louvre)“.
Destination Categories: Highlight niche experiences like “Art Museums in Paris“.
Custom Searches: Find tickets for anything, like “Helicopter rides worldwide“.

\n\n\n\n

By exploring all Tiqets offers you can create valuable and engaging content that\u2019ll enrich your customer’s experience. Just copy and paste the page link you want to promote into the link generator to get started.

\n\n\n\n

Ready to earn more money as a Tiqets travel affiliate? Join the Tiqets Affiliate Program! Already an affiliate? Log in now.

\n\n\n\n

The post Boost Your Sales with Targeted Landing Pages: The Ultimate Guide for Tiqets Affiliates appeared first on tiqets.com.

\n", "content_text": "Are you hoping to boost your sales as a Tiqets affiliate? The key is to send your customers to the right landing pages. In this article, we\u2019ll explore essential strategies for optimising your site\u2019s performance and ensuring your customers end up in the right place. Let’s dive in!\n\n\n\n\n\n\n\nTiqets Landing Pages: In a Nutshell\n\n\n\n\n\n\n\nBy understanding the different types of Tiqets landing pages, and when to use them, you can create a better customer experience that\u2019ll result in more sales. For example, by directing your traffic to experience pages, you can offer a broader range of options, which will help to grow your gross margin. Meanwhile, using product or checkout page links for specific articles and blog posts allows you to target particular products, leading to higher conversion rates.\n\n\n\n\n\n\n\n1. Experience page\n\n\n\n\n\n\n\nWant to help your audience find the perfect ticket? Send them to experience pages. An experience page offers a comprehensive view of all available products, such as entry tickets, guided tours, and audio-guided tours, for a specific venue, activity, or service. \n\n\n\n\n\n\n\nPages such as the Van Gogh Museum, or an activity like Amsterdam Canal Cruises or a service like Amsterdam Schipol Airport Transfers can offer your customer a variety of options, especially for popular and high-demand attractions or venues that easily sell out (e.g. Vatican Museums, Colosseum, Sagrada Familia, Acropolis, etc) to have more availability. This approach ensures that even if one product is sold out or unavailable on a specific date, customers are not left empty-handed and are more likely to complete a purchase with other available experiences. \n\n\n\n\n\n\n\nUse affiliate links, availability widgets, or discovery widgets on your page to redirect customers.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n2. Product page\n\n\n\n\n\n\n\nIs your audience looking for a specific product? Send your audience straight to the product page they’re looking for. Whether it’s a single ticket, like the \u201cVan Gogh Museum Entry Ticket\u201d or a package or bundle including more products such as the “Rome Tourist Card”. Product pages are specifically designed to convert by providing a direct path to purchase. Direct your customers through affiliate links to specific product pages where your customers can find all of the information needed to make an order seamlessly. \n\n\n\n\n\n\n\nYou can also use the availability widget to make it easy for customers to buy. Customers can see product availability and be redirected straight to the booking page to complete their payment. Choose to direct your customers via affiliate links or availability widgets in your content to make it straightforward for your customers to buy. It\u2019s as easy as that! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIf you still want to highlight a specific product but want to let your customers browse and discover more options with more availability, send them to the experience page with your preferred product on the top. Add this parameter to the experience page URL (/?product=product id). Example: https://www.tiqets.com/en/van-gogh-museum-tickets-l144593/?product=974079.\n\n\n\n\n\n\n\n3. Exhibition page\n\n\n\n\n\n\n\nWant to promote unique events? Use exhibition pages to highlight special exhibits and attract niche audiences. These pages provide detailed information and ticket availability. You can take advantage of affiliate links and discovery widgets to direct your customers to an exhibition page. \n\n\n\nIn the example below you can find a discovery widget displaying all the current exhibits at L’Atelier des Lumi\u00e8res.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n4. Destination page\n\n\n\n\n\n\n\nWant to inspire your audience to travel? Use city, region, or country-specific pages. These pages showcase a variety of attractions and activities, ideal for travelers in the planning stages. Whether it’s “Things to Do in Florence“, \u2018\u2019Things to Do in Tuscany\u2019\u2019 or “Things to Do in Italy,” these pages inspire your audience and help them find exactly what they\u2019re looking for. Take advantage of affiliate links and discovery widgets to display these options.\n\n\n\n\n\n\n\nGo Beyond the Basics to Boost Your Sales! \n\n\n\n\n\n\n\nTiqets lets you promote any page on their website with affiliate links. This means you can really knuckle down and tailor your content to suit your audience’s specific interests that\u2019ll result in driven sales as an affiliate.\n\n\n\n\n\n\n\nHere are some quick content ideas:\n\n\n\n\n\n\n\n\nContent Guides: Promote hidden gems like “The Best Museums in Paris (That Aren’t the Louvre)“.\n\n\n\nDestination Categories: Highlight niche experiences like “Art Museums in Paris“.\n\n\n\nCustom Searches: Find tickets for anything, like “Helicopter rides worldwide“.\n\n\n\n\n\n\n\n\nBy exploring all Tiqets offers you can create valuable and engaging content that\u2019ll enrich your customer’s experience. Just copy and paste the page link you want to promote into the link generator to get started.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nReady to earn more money as a Tiqets travel affiliate? Join the Tiqets Affiliate Program! Already an affiliate? Log in now.\n\n\n\n\n\n\n\n\nThe post Boost Your Sales with Targeted Landing Pages: The Ultimate Guide for Tiqets Affiliates appeared first on tiqets.com.", "date_published": "2024-09-17T18:52:45+02:00", "date_modified": "2024-12-04T19:34:00+01:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2024/09/imple-1.png", "tags": [ "Venue News" ], "summary": "Are you hoping to boost your sales as a Tiqets affiliate? The key is to send your customers to the right landing pages. In this article, we\u2019ll explore essential strategies for optimising your site\u2019s performance and ensuring your customers end up in the right place. Let's dive in!\n" }, { "id": "https://www.tiqets.com/partner-program/?p=67460", "url": "https://www.tiqets.com/partner-program/blog/3-ways-to-keep-selling-when-products-low-availability/", "title": "3 Ways to Keep Selling When Products Have Low Availability", "content_html": "\n

In the world of online travel agencies (OTAs), sold-out products can disrupt sales and disappoint potential customers. However, by using smart strategies alongside tools, you can keep sales ticking along and keep customers satisfied, even when availability is limited.

\n\n\n\n

Read on and find out how to turn these challenges into opportunities for continued growth and increased profitability.

\n\n\n\n

Essential Strategies and Tools to Keep Low-Availability Products Selling

\n\n\n\n

Here are three simple ways you can sell your preferred products, even when availability is low:

\n\n\n\n

Experience Pages: if you\u2019re promoting a high-demand product with low availability, consider using an experience page instead of a product. This will allow customers to find more choices and available options.
Product Grouping: for some of our most popular venues we have a new feature that allows you to provide more options to your customers through simple links added to your website. Check out some examples below.
Implementations Dashboard: this lets you easily check to see which products are inactive and shows suggestions for similar alternatives.

\n\n\n\n

1. Leverage Experience Pages

\n\n\n\n

Instead of missing out on a top-selling product that\u2019s in high demand, you could consider directing your customers to a broader experience page, such as a Venue or Activity Page, rather than a standalone product page. Here, your customers will land on a wide range of curated product types such as guided tours, audio tours and entry tickets – leaving them with more options, and you with more sales opportunities.

\n\n\n\n

For example, if you wanted to sell tickets to The Duomo in Milan, you might be tempted to simply have your affiliate link or affiliate widget, direct to the individual product page as pictured below.

\n\n\n\n

\n\n\n\n

Instead, you could redirect your customer straight to the Experience Page that offers 10 different ticket options, rather than one. The landing page also features an availability tool for a seamless experience when comparing ticketing options with preferred dates.

\n\n\n\n

This approach ensures that even if one product is sold out or unavailable on a specific date, customers are not left empty-handed and are more likely to complete a purchase with other available experiences.

\n\n\n\n

Pro tip: you can also send your customers to an experience page and keep highlighting your preferred product by adding a simple parameter in the url (/?product=product id). This way, they will be redirected to the experience page with more options and still see the main product on the top.

\n\n\n\n

Example: https://www.tiqets.com/en/milan-cathedral-the-duomo-tickets-l145637/?product=1023884

\n\n\n\n

\n\n\n\n

2. Explore Product Grouping for Popular Venues

\n\n\n\n

Product Grouping is a useful feature that enhances customer experience and can boost sales. By organizing similar products offered by multiple providers under a single page, customers can easily compare options and find what they’re looking for.

\n\n\n\n

Unlike traditional product pages, Product Grouping is centred around date availability. This means that customers can quickly see all the relevant products available on their desired date, whether it’s different Vatican Museum tickets or various guided tours of the same attraction. By redirecting customers to a Product Grouping page, you can increase the chances of them finding a suitable product, ultimately reducing the risk of lost sales and boosting revenue as a result.

\n\n\n\n

Check out some examples here:

\n\n\n\n

Uffizi Gallery: Priority Entrance Ticket
Vatican Museums & Sistine Chapel: Fast Track Entry Ticket
Vatican Museums, Sistine Chapel & St. Peter’s Basilica: Guided Tour
Colosseum, Roman Forum and Palatine Hill: Reserved Entrance
Duomo di Milano: Entry Ticket with Rooftops
Acropolis: Guided Tour
Sagrada Familia: Guided Tour
Alhambra: Admission Tickets

\n\n\n\n

To discover more Product Grouping pages, reach out to your account manager.

\n\n\n\n

You can benefit from Product Grouping right away by simply adding one or more links of the pages listed above directly into your content. Be sure to add your account parameters to correctly track your commissions. Find out how to create a customizable link via the link generator here.

\n\n\n\n

3. Regularly Check the Implementations Dashboard

\n\n\n\n

Staying informed about the status of your linked products is key to maintaining sales momentum. The implementations dashboard is an essential tool for tracking the performance and status of your website links and widgets. It helps you:

\n\n\n\n

Identify inactive or sold-out products: Quickly spot when a product is no longer available and replace it with a suitable alternative.

\n\n\n\n

Monitor redirects: Keep track of temporary page unavailability and ensure smooth customer redirection.

\n\n\n\n

Detect broken links: Quickly identify and fix malformed or non-existent links to maintain a positive user experience.

\n\n\n\n

\n\n\n\n

By regularly checking the implementations dashboard and promptly updating any broken or inactive links or widgets by using the suggested alternatives, you can address any potential issues, maintaining the flow of traffic, user experience and sales, as a result, on your website.

\n\n\n\n

Check it out now and read here to find more information.

\n\n\n\n

Sold-out products don\u2019t have to result in missed sales opportunities. By exploring Experience Pages, Discovery Widgets, Product Grouping, and the implementation dashboard, affiliates can optimize their sales opportunities. These strategies keep customers engaged whilst also ensuring that you can adapt quickly to changing product availability. Embrace these tools and strategies to capitalize on opportunities for growth and success.

\n\n\n\n

If you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.

\n\n\n

The post 3 Ways to Keep Selling When Products Have Low Availability appeared first on tiqets.com.

\n", "content_text": "In the world of online travel agencies (OTAs), sold-out products can disrupt sales and disappoint potential customers. However, by using smart strategies alongside tools, you can keep sales ticking along and keep customers satisfied, even when availability is limited. \n\n\n\nRead on and find out how to turn these challenges into opportunities for continued growth and increased profitability.\n\n\n\n\n\n\n\nEssential Strategies and Tools to Keep Low-Availability Products Selling \n\n\n\n\n\n\n\n\n\n\n\nHere are three simple ways you can sell your preferred products, even when availability is low:\n\n\n\n\n\n\n\n\nExperience Pages: if you\u2019re promoting a high-demand product with low availability, consider using an experience page instead of a product. This will allow customers to find more choices and available options.\n\n\n\nProduct Grouping: for some of our most popular venues we have a new feature that allows you to provide more options to your customers through simple links added to your website. Check out some examples below.\n\n\n\nImplementations Dashboard: this lets you easily check to see which products are inactive and shows suggestions for similar alternatives. \n\n\n\n\n\n\n\n\n\n\n\n\n1. Leverage Experience Pages \n\n\n\n\n\n\n\nInstead of missing out on a top-selling product that\u2019s in high demand, you could consider directing your customers to a broader experience page, such as a Venue or Activity Page, rather than a standalone product page. Here, your customers will land on a wide range of curated product types such as guided tours, audio tours and entry tickets – leaving them with more options, and you with more sales opportunities. \n\n\n\nFor example, if you wanted to sell tickets to The Duomo in Milan, you might be tempted to simply have your affiliate link or affiliate widget, direct to the individual product page as pictured below. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nInstead, you could redirect your customer straight to the Experience Page that offers 10 different ticket options, rather than one. The landing page also features an availability tool for a seamless experience when comparing ticketing options with preferred dates. \n\n\n\nThis approach ensures that even if one product is sold out or unavailable on a specific date, customers are not left empty-handed and are more likely to complete a purchase with other available experiences.\n\n\n\n\n\n\n\nPro tip: you can also send your customers to an experience page and keep highlighting your preferred product by adding a simple parameter in the url (/?product=product id). This way, they will be redirected to the experience page with more options and still see the main product on the top.\n\n\n\nExample: https://www.tiqets.com/en/milan-cathedral-the-duomo-tickets-l145637/?product=1023884\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n2. Explore Product Grouping for Popular Venues\n\n\n\n\n\n\n\nProduct Grouping is a useful feature that enhances customer experience and can boost sales. By organizing similar products offered by multiple providers under a single page, customers can easily compare options and find what they’re looking for. \n\n\n\nUnlike traditional product pages, Product Grouping is centred around date availability. This means that customers can quickly see all the relevant products available on their desired date, whether it’s different Vatican Museum tickets or various guided tours of the same attraction. By redirecting customers to a Product Grouping page, you can increase the chances of them finding a suitable product, ultimately reducing the risk of lost sales and boosting revenue as a result.\n\n\n\n\n\n\n\nCheck out some examples here:\n\n\n\n\n\n\n\n\nUffizi Gallery: Priority Entrance Ticket\n\n\n\nVatican Museums & Sistine Chapel: Fast Track Entry Ticket\n\n\n\nVatican Museums, Sistine Chapel & St. Peter’s Basilica: Guided Tour\n\n\n\nColosseum, Roman Forum and Palatine Hill: Reserved Entrance\n\n\n\nDuomo di Milano: Entry Ticket with Rooftops\n\n\n\nAcropolis: Guided Tour\n\n\n\nSagrada Familia: Guided Tour\n\n\n\nAlhambra: Admission Tickets\n\n\n\n\n\n\n\n\nTo discover more Product Grouping pages, reach out to your account manager.\n\n\n\n\n\n\n\nYou can benefit from Product Grouping right away by simply adding one or more links of the pages listed above directly into your content. Be sure to add your account parameters to correctly track your commissions. Find out how to create a customizable link via the link generator here.\n\n\n\n\n\n\n\n3. Regularly Check the Implementations Dashboard\n\n\n\n\n\n\n\nStaying informed about the status of your linked products is key to maintaining sales momentum. The implementations dashboard is an essential tool for tracking the performance and status of your website links and widgets. It helps you:\n\n\n\n\n\n\n\n\nIdentify inactive or sold-out products: Quickly spot when a product is no longer available and replace it with a suitable alternative.\n\n\n\n\n\nMonitor redirects: Keep track of temporary page unavailability and ensure smooth customer redirection.\n\n\n\n\n\nDetect broken links: Quickly identify and fix malformed or non-existent links to maintain a positive user experience.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBy regularly checking the implementations dashboard and promptly updating any broken or inactive links or widgets by using the suggested alternatives, you can address any potential issues, maintaining the flow of traffic, user experience and sales, as a result, on your website.\n\n\n\nCheck it out now and read here to find more information.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSold-out products don\u2019t have to result in missed sales opportunities. By exploring Experience Pages, Discovery Widgets, Product Grouping, and the implementation dashboard, affiliates can optimize their sales opportunities. These strategies keep customers engaged whilst also ensuring that you can adapt quickly to changing product availability. Embrace these tools and strategies to capitalize on opportunities for growth and success.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIf you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.\n\n\nThe post 3 Ways to Keep Selling When Products Have Low Availability appeared first on tiqets.com.", "date_published": "2024-09-13T11:41:56+02:00", "date_modified": "2025-01-15T15:04:10+01:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2024/09/imple.png", "tags": [ "Venue News" ], "summary": "In the world of online travel agencies (OTAs), sold-out products can disrupt sales and disappoint potential customers. However, by using smart strategies alongside tools, you can keep sales ticking along and keep customers satisfied, even when availability is limited.\u00a0" }, { "id": "https://www.tiqets.com/partner-program/?p=63715", "url": "https://www.tiqets.com/partner-program/blog/case-study-rome-vacation-tips-how-to-increase-affiliate-sales/", "title": "Transparency, Usability & a Great Interface: How Rome Vacation Tips Boosted Affiliate Sales", "content_html": "

Transparency, Usability & a Great Interface: How Rome Vacation Tips Boosted Affiliate Sales

Alessia Razzini

June 8, 2022

Rome Vacation Tips (RVT) was created in 2014 when its founders realised there was a significant information gap for visitors to the city. Questions such as ‘How to get from the airport to Rome city centre’ and ‘How to visit the Colosseum’ were among the most frequently asked, and yet the answers were hard to find.

\u201cItaly as a country can be confusing for the visitor because it’s full of tradition-driven and bureaucracy-inspired quirks,\u201d explains a representative for RVT. \u201cOnline communications about transport and opening hours \u2013 especially in English \u2013 were often non-existent.\u201d

And that\u2019s how RVT was born. It wasn’t long before their content started ranking in Google and traffic to the website rose steadily. The next step was obvious: to start increasing their revenue through affiliate sales. And while there are plenty of partner programs available, some are more successful than others. \u201cToday, Tiqets accounts for over 90% of the overall affiliate sales we make,” says RVT’s representative.

Joining a partner program isn’t always smooth sailing; there’s often a lack of support. Travel sites will join a program and receive little guidance on how to use the tools available or how to measure the performance of the affiliate mechanisms in place. But with the right resources, a user-friendly interface, and strong communication channels, a partner program can be a steady source of revenue.

Today, Tiqets accounts for over 90% of the overall affiliate sales

\ufeffRome Vacation Tips makes. \u201d

Rome Vacation Tips

The Challenge

Finding a responsive, easy-to-use partner program

Navigating a new partner program without proper support was RVT\u2019s biggest challenge. What they needed was a dedicated team of friendly professionals, something that not all partner programs seemed to have. Before joining the Tiqets Partner Program, they encountered transparency and communication issues with other partner programs. \u201cWhen we were inadvertently locked out of our account and tried to contact someone for help, we were repeatedly hung up on by the customer service team,\u201d said RVT’s representative. This led to frustration and anxiety \u2013 two emotions no travel site owner wants to encounter with their partner program.

When RVT joined the Tiqets Partner Program, they discovered a partner program could be structured \u2013 and drive sales.

The Solution

Reliable communication channels & user-friendly resources

After their first foray into the affiliate world, RVT had figured out what they needed to get the most out of an affiliate partnership. \u201cAs a past member of several other programs, we knew that a good affiliate program should have a comprehensive product portfolio, easy deployment of affiliate assets, a transparent and easy-to-use interface, and a team dedicated to their affiliates.” That’s what Tiqets offered. “The program is accessible and has a great back-end interface. Their product portfolio is large and growing, and the commission rates are competitive,\u201d says RVT’s representative.

As a past member of several other programs we have to say that a good affiliate program would have a comprehensive product portfolio,

easy deployment of affiliate assets, a transparent and easy-to-use interface, and a team dedicated to their affiliates.

Tiqets has all of these. \u201d

Rome Vacation Tips

Transparency

RVT had previously encountered issues with partner programs, particularly in terms of transparency. When Tiqets’ affiliate mechanisms were incorporated into the RVT platform, many of the challenges related to the previous lack of transparency were solved. \u201cThe transparency of accounting and the many ways it is possible to create affiliate links and widgets made it easy to connect our platforms. With other programs, we were largely in the dark until an invoice was issued and even then it was difficult to understand,\u201d RVT’s representative comments.

Tiqets isn’t just transparent with their partners, they’re transparent with their customers. \u201cTiqets has a generous cancellation policy for clients, but allows affiliate partners to see when they occur, which removes concerns about month-end disparities.\u201d A good transparency procedure is beneficial, especially when technical issues might occur. When the RVT team got locked out of their account at their previous affiliate program, not only were they missing a set of guidelines for what to do in this situation, they were left locked out permanently, without the possibility to get in touch with the assistance.

The transparency of accounting and the many ways it is possible to create affiliate links and widgets

made it easy to connect our platforms.\u201d

Rome Vacation Tips

Reliable support

Having a good point of contact within an affiliate program is also an essential, especially during difficult times, like last year.

\u201cNaturally the pandemic hit us very hard, and the almost total loss of income for several months was difficult to deal with – but not only did Tiqets reach out to us, but they also started doing the groundwork for when things got back to some semblance of normality,\u201d says RVT’s representative.

The result is that now that tourism has returned in droves, RVT\u2019s revenue is climbing in parallel with visitor numbers. Conversion rates are improving thanks to the innovative products and cross-selling opportunities that Tiqets is able to offer their affiliate partners.

A smart interface

One of the most attractive things about joining Tiqets was their easy-to-understand interface .

\u201cThe interface is so incredibly easy to use, and almost infinitely flexible. To be able to create new site brands, and self-customise the Tiqets’ look and feel to match our brand, is absolutely revolutionary compared to the alternatives. We run several site brands and we only wish Tiqets were in the hotel, car rental, and airline business so we could add these to our portfolio as well,\u201d says RVT.

Avant-garde systems and a good backend interface are crucial for RVT because functionality is the key \u2013 especially to provide a great user experience to their visitors. They don’t require much guidance to get to the Tiqets portal and this is evident in Tiqets’ high conversion rates.

Of course it also helps that the inventory available is an impressive one. \u201cTiqets\u2019 product portfolio is large and growing, and the commission rates are competitive. It was a natural fit for our business.\u201d RVT was so satisfied with the Tiqets Partner Program that they signed up for two other of their travel websites, Istanbul Vacation Tips and Dublin Insights.

We only wish Tiqets were in the hotel, car rental, and airline business

\ufeff so we could add these to our portfolio.\u201d

Rome Vacation Tips

Partnering on a journey of success

Ever since joining the Tiqets Partner Program, RVT’s affiliate sales and that’s down to the partnership being one that works for both parties. Learning how to expand your travel business will be a one-of-a-kind journey, but good communication, reliable support and a user-friendly service will go a long way.

Want to learn more about how you can partner with Tiqets to boost your sales?

The post Transparency, Usability & a Great Interface: How Rome Vacation Tips Boosted Affiliate Sales appeared first on tiqets.com.

\n", "content_text": "Transparency, Usability & a Great Interface: How Rome Vacation Tips Boosted Affiliate Sales\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAlessia Razzini \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJune 8, 2022 \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRome Vacation Tips (RVT) was created in 2014 when its founders realised there was a significant information gap for visitors to the city. Questions such as ‘How to get from the airport to Rome city centre’ and ‘How to visit the Colosseum’ were among the most frequently asked, and yet the answers were hard to find. \n\n\u201cItaly as a country can be confusing for the visitor because it’s full of tradition-driven and bureaucracy-inspired quirks,\u201d explains a representative for RVT. \u201cOnline communications about transport and opening hours \u2013 especially in English \u2013 were often non-existent.\u201d\n\nAnd that\u2019s how RVT was born. It wasn’t long before their content started ranking in Google and traffic to the website rose steadily. The next step was obvious: to start increasing their revenue through affiliate sales. And while there are plenty of partner programs available, some are more successful than others. \u201cToday, Tiqets accounts for over 90% of the overall affiliate sales we make,” says RVT’s representative. \n\nJoining a partner program isn’t always smooth sailing; there’s often a lack of support. Travel sites will join a program and receive little guidance on how to use the tools available or how to measure the performance of the affiliate mechanisms in place. But with the right resources, a user-friendly interface, and strong communication channels, a partner program can be a steady source of revenue.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nToday, Tiqets accounts for over 90% of the overall affiliate sales \n\ufeffRome Vacation Tips makes. \u201d\n\n\n\n\n\n\n\n\n\nRome Vacation Tips\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Challenge\n\n\n\n\n\n\nFinding a responsive, easy-to-use partner program \n\n\n\n\n\n\n\n\n\n\nNavigating a new partner program without proper support was RVT\u2019s biggest challenge. What they needed was a dedicated team of friendly professionals, something that not all partner programs seemed to have. Before joining the Tiqets Partner Program, they encountered transparency and communication issues with other partner programs. \u201cWhen we were inadvertently locked out of our account and tried to contact someone for help, we were repeatedly hung up on by the customer service team,\u201d said RVT’s representative. This led to frustration and anxiety \u2013 two emotions no travel site owner wants to encounter with their partner program.\n\nWhen RVT joined the Tiqets Partner Program, they discovered a partner program could be structured \u2013 and drive sales. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Solution\n\n\n\n\n\n\nReliable communication channels & user-friendly resources\n\n\n\n\n\n\n\n\n\n\nAfter their first foray into the affiliate world, RVT had figured out what they needed to get the most out of an affiliate partnership. \u201cAs a past member of several other programs, we knew that a good affiliate program should have a comprehensive product portfolio, easy deployment of affiliate assets, a transparent and easy-to-use interface, and a team dedicated to their affiliates.” That’s what Tiqets offered. “The program is accessible and has a great back-end interface. Their product portfolio is large and growing, and the commission rates are competitive,\u201d says RVT’s representative. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n As a past member of several other programs we have to say that a good affiliate program would have a comprehensive product portfolio, \neasy deployment of affiliate assets, a transparent and easy-to-use interface, and a team dedicated to their affiliates. \nTiqets has all of these. \u201d\n\n\n\n\n\n\n\n\n\nRome Vacation Tips\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n01\n\n\n\n\n\n\n\n\n\n\n\nTransparency\n\n\n\n\n\n\n\n\n\n\n\n\nRVT had previously encountered issues with partner programs, particularly in terms of transparency. When Tiqets’ affiliate mechanisms were incorporated into the RVT platform, many of the challenges related to the previous lack of transparency were solved. \u201cThe transparency of accounting and the many ways it is possible to create affiliate links and widgets made it easy to connect our platforms. With other programs, we were largely in the dark until an invoice was issued and even then it was difficult to understand,\u201d RVT’s representative comments.\n \nTiqets isn’t just transparent with their partners, they’re transparent with their customers. \u201cTiqets has a generous cancellation policy for clients, but allows affiliate partners to see when they occur, which removes concerns about month-end disparities.\u201d A good transparency procedure is beneficial, especially when technical issues might occur. When the RVT team got locked out of their account at their previous affiliate program, not only were they missing a set of guidelines for what to do in this situation, they were left locked out permanently, without the possibility to get in touch with the assistance. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe transparency of accounting and the many ways it is possible to create affiliate links and widgets \nmade it easy to connect our platforms.\u201d \n\n\n\n\n\n\n\n\n\nRome Vacation Tips\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n02 \n\n\n\n\n\n\n\n\n\n\n\nReliable support \n\n\n\n\n\n\n\n\n\n\n\n\nHaving a good point of contact within an affiliate program is also an essential, especially during difficult times, like last year.\n\n\u201cNaturally the pandemic hit us very hard, and the almost total loss of income for several months was difficult to deal with – but not only did Tiqets reach out to us, but they also started doing the groundwork for when things got back to some semblance of normality,\u201d says RVT’s representative. \n\nThe result is that now that tourism has returned in droves, RVT\u2019s revenue is climbing in parallel with visitor numbers. Conversion rates are improving thanks to the innovative products and cross-selling opportunities that Tiqets is able to offer their affiliate partners. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n03\n\n\n\n\n\n\n\n\n\n\n\nA smart interface\n\n\n\n\n\n\n\n\n\n\n\n\nOne of the most attractive things about joining Tiqets was their easy-to-understand interface .\n\n\u201cThe interface is so incredibly easy to use, and almost infinitely flexible. To be able to create new site brands, and self-customise the Tiqets’ look and feel to match our brand, is absolutely revolutionary compared to the alternatives. We run several site brands and we only wish Tiqets were in the hotel, car rental, and airline business so we could add these to our portfolio as well,\u201d says RVT.\n\nAvant-garde systems and a good backend interface are crucial for RVT because functionality is the key \u2013 especially to provide a great user experience to their visitors. They don’t require much guidance to get to the Tiqets portal and this is evident in Tiqets’ high conversion rates.\n\nOf course it also helps that the inventory available is an impressive one. \u201cTiqets\u2019 product portfolio is large and growing, and the commission rates are competitive. It was a natural fit for our business.\u201d RVT was so satisfied with the Tiqets Partner Program that they signed up for two other of their travel websites, Istanbul Vacation Tips and Dublin Insights.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe only wish Tiqets were in the hotel, car rental, and airline business\n\ufeff so we could add these to our portfolio.\u201d\n\n\n\n\n\n\n\n\n\nRome Vacation Tips\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPartnering on a journey of success\n\n\n\n\n\n\n\n\n\n\nEver since joining the Tiqets Partner Program, RVT’s affiliate sales and that’s down to the partnership being one that works for both parties. Learning how to expand your travel business will be a one-of-a-kind journey, but good communication, reliable support and a user-friendly service will go a long way.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWant to learn more about how you can partner with Tiqets to boost your sales?\n\n\n\n\n\nSign up for the Tiqets Affiliate Program\n\n\n\n\n\n\n\n\n\n\n \nThe post Transparency, Usability & a Great Interface: How Rome Vacation Tips Boosted Affiliate Sales appeared first on tiqets.com.", "date_published": "2022-06-08T12:43:07+02:00", "date_modified": "2025-04-08T16:36:48+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2022/06/RomanForum.jpg", "tags": [ "Venue News" ], "summary": "Want to learn more about how you can partner with Tiqets to boost your website sales?" }, { "id": "https://www.tiqets.com/partner-program/?p=63578", "url": "https://www.tiqets.com/partner-program/blog/most-visited-cities/", "title": "The Top 5 Most Visited Cities and How to Share Them With Your Readers", "content_html": "\n

Contrary to the old adage, it\u2019s not a small world after all. It\u2019s a big, wide world, and there\u2019s a lot for the travel blogger to write about \u2013 especially heading into a high season. In fact, there can be so much to choose from that you risk missing what people are most interested in reading about and doing.

\n\n\n\n

One way to strategically narrow down your subject matter is to listen to the data. What will be the most visited cities this summer? And what do they most want to do there?

\n\n\n\n

These are not rhetorical questions. New Tiqets data reveals the top five most visited cities in the world, who\u2019s visiting them, and which top attractions they\u2019re buying tickets to. This information should help you decide on the cities and attractions most worth writing about.

\n\n\n\n

Trending destination #1: Rome

\n\n\n\n

\n\n\n\n

\u201cA fool is one who admires other cities without visiting Rome,\u201d according to Italian poet Francesco Petrarca, and a lot of modern-day romantics, history buffs, and foodies certainly agree. Rome has always been a top destination for our museum and attraction partners. In fact, a good quarter of summer holiday business is generated in Roma.

\n\n\n\n

These are visitors from all over, but in the first few months of 2022, the dominant base of travelers to Rome has been French, British, and Dutch. As for the attractions they\u2019re most likely to visit, the three most popular for this summer are:

\n\n\n\n

How to write about Rome: One of the ways you can differentiate your travel writing is to talk about ways visitors can optimize their experience to a popular location. For instance, skip-the-line tickets and guided tours \u2013 two of the types of options you can find in Tiqets\u2019 inventory \u2013 aren\u2019t just value-adds for your readers, but more lucrative products for you to sell.

\n\n\n\n

Top product to offer your readers: For Rome in particular, international travelers tend to buy multi-passes such as the Rome Tourist Card or the Vatican City Pass. There are a lot of benefits to promoting them in particular, as we wrote about recently in a blog on how to increase affiliate sales.

\n\n\n\n

Trending destination #2: Barcelona

\n\n\n\n

\n\n\n\n

A city of two languages (Spanish and Catalan), the place Picasso called home, and the location of nine UNESCO World Heritage Sites, Barcelona is number two on our list of most visited cities worldwide. It\u2019s the location of one of the most popular tourist attractions in the world, which tops our list of the three most-purchased tickets in Barcelona:

\n\n\n\n

How to write about Barcelona: Right now, international travel to Barcelona originates largely in France, Italy, and Germany. But there\u2019s another crucial audience you should keep in mind: over 10% of Tiqets\u2019 business in Barcelona comes from locals. Your travel blog might appeal to either or both.

\n\n\n\n

Top product to offer your readers: For international visitors in particular, the Barcelona Pass & Gaudi Bundle are within our top three best-selling passes worldwide!

\n\n\n\n

Trending destination #3: Paris

\n\n\n\n

\n\n\n\n

Gay Paree, a term that harkens back to the glorious Belle \u00c9poque \u2013 the happy-go-lucky period in France before the World Wars, when culture and the arts flourished \u2013 still well describes this beautiful City of Light.

\n\n\n\n

Well over a billion visitors came to Paris in the year before the pandemic, and we expect that number to bounce right back this summer.

\n\n\n\n

Domestic travel in Paris is equally important, and as Tiqets data shows, over 41% of our ticket sales to Paris can be attributed to French visitors. Outside of France, those from Great Britain, Germany, and the US are the most frequent tourists to touch down in Paris. Here\u2019s what they most like to do:

\n\n\n\n

How to write about Paris: The Louvre Museum: E-Ticket is by far the most-sold product Tiqets sees in Paris. It\u2019s also one of the top-rated attractions, with a review score of over 4.8 on Tiqets.com, and has the option to specifically choose from various guided tour options and exhibitions. Recommending to your readers that they book a trip to the Louvre is a pretty safe bet.

\n\n\n\n

Top product to offer your readers: To give your visitors more options, convenience, and access to multiple attractions, consider promoting The Paris-Seine Pass, which provides everything you need in one ticket. This pass includes the Louvre and other iconic experiences such as the Eiffel Tower, a sightseeing cruise on the Seine, and a citywide audio guide.

\n\n\n\n

Trending destination #4: Amsterdam

\n\n\n\n

\n\n\n\n

The capital of the Netherlands is known for its quirks and charms: an elaborate canal system, the Red Light district, and over 50 museums within a fairly small, walkable city. Amsterdam attracts travelers from all directions: France, Germany, Great Britain, and the US being the top four.

\n\n\n\n

Amsterdam\u2019s top attractions are:

\n\n\n\n

How to write about Amsterdam: While you can\u2019t go wrong waxing prosaic about these three, for families, the Artis Royal Zoo and Nemo Science Museum are two other very popular attractions. So if your travel blog has a healthy family audience, that\u2019s another way you could go.

\n\n\n\n

Top product to offer your readers: The Amsterdam Pass provides access to those top three attractions in one go and includes transportation from Schiphol Airport to the city center, along with two audio guides.

\n\n\n\n

Trending destination #5: London

\n\n\n\n

\n\n\n\n

London is one of the greatest tourist destinations in the world. Over 300 languages are spoken within its borders, and this small but incredibly vibrant and diverse city has the largest urban population in the UK.

\n\n\n\n

Yet, there is always room for more! In the last three months, 60% of the visitors to London were domestic, but that will change as international travel picks up again. French, Italian, Dutch, and American visitors are four of the most prevalent, and here\u2019s what they all like to do in London:

\n\n\n\n

How to write about London: A lot of London\u2019s museums are free, so it\u2019s important to include a mix of free and paid venues to build trust with your readers and make some commission on their purchases. The most popular paid attraction in London is Kew Gardens, followed by the Tower of London.

\n\n\n\n

Top product to offer your readers: The London City Card is a great option for combining a visit to the Tower of London with a hop-on hop-off city cruise and a London audio guide.

\n\n\n\n

Top tips for promoting these trending holiday destinations

\n\n\n\n

While these are some of the most visited cities, how you write about them is just as important as where you write about. Here are three tips for how to position the places you write about in a way that will lead to the most ticket sales.

\n\n\n\n

Tip #1: Give your audience choices

\n\n\n\n

\n\n\n\n

Say you\u2019re writing about the Rijksmuseum. One way to give your readers more choice in the tickets they buy is to link directly to the venue page on Tiqets.com, which may have more than one ticketing option available. In the case of Rijksmuseum, visitors can choose between a simple entry ticket, entry with a two-hour guided tour, or an Amsterdam City Card that allows them to visit multiple museums and attractions with one entry fee. It\u2019s fine to sell the simple, straightforward ticket, but if your readers choose the second or third option, your commission increases for that transaction. In fact, Tiqets passes allow you to earn up to three times more commission per transaction.

\n\n\n\n

Tip #2: Use Tiqets\u2019 widgets smartly

\n\n\n\n

As a Tiqets affiliate, you have several different kinds of products at your disposal to offer readers. If your post is written to inspire readers who may be looking for ideas, the Discovery Widget includes an image of the promoted attraction, a review score, and the price. If readers are ready to buy, you might consider the Availability Widget, Tiqets\u2019 best-converting widget. This widget provides specific context into the attraction: what\u2019s included, the price, the review score, and any other practical information.

\n\n\n\n

Don\u2019t forget to use direct venue and product links within your text to the right Tiqets landing pages. Read more about the best ways to do this in boost your sales with 3 marketing affiliate tools.

\n\n\n\n

Tip #3: Help them plan their whole trip

\n\n\n\n

International travelers rarely visit a city to do just one thing. In a recent Tiqets survey, we discovered that people on business trips or leisure vacations visit an average of almost 3 attractions. Download the report to learn more. If you\u2019re writing about Rome, consider working up a sample itinerary \u2013 and link it to a city pass. By providing your readers with specific routes and ideas, they get easy inspiration, and you get higher commissions.

\n\n\n\n

Start writing. Start selling.

\n\n\n\n

Data is an awesome accompaniment to the creativity of your travel blogging, and with these facts in mind, your travel business can get a little more strategic.

\n\n\n\n

If you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.

\n\n\n

The post The Top 5 Most Visited Cities and How to Share Them With Your Readers appeared first on tiqets.com.

\n", "content_text": "Contrary to the old adage, it\u2019s not a small world after all. It\u2019s a big, wide world, and there\u2019s a lot for the travel blogger to write about \u2013 especially heading into a high season. In fact, there can be so much to choose from that you risk missing what people are most interested in reading about and doing. \n\n\n\nOne way to strategically narrow down your subject matter is to listen to the data. What will be the most visited cities this summer? And what do they most want to do there?\n\n\n\nThese are not rhetorical questions. New Tiqets data reveals the top five most visited cities in the world, who\u2019s visiting them, and which top attractions they\u2019re buying tickets to. This information should help you decide on the cities and attractions most worth writing about.\n\n\n\nTrending destination #1: Rome\n\n\n\n\n\n\n\n\u201cA fool is one who admires other cities without visiting Rome,\u201d according to Italian poet Francesco Petrarca, and a lot of modern-day romantics, history buffs, and foodies certainly agree. Rome has always been a top destination for our museum and attraction partners. In fact, a good quarter of summer holiday business is generated in Roma.\n\n\n\nThese are visitors from all over, but in the first few months of 2022, the dominant base of travelers to Rome has been French, British, and Dutch. As for the attractions they\u2019re most likely to visit, the three most popular for this summer are:\n\n\n\n\nThe Colosseum\n\n\n\nThe Vatican Museums\n\n\n\nSt. Peter\u2019s Basilica\n\n\n\n\nHow to write about Rome: One of the ways you can differentiate your travel writing is to talk about ways visitors can optimize their experience to a popular location. For instance, skip-the-line tickets and guided tours \u2013 two of the types of options you can find in Tiqets\u2019 inventory \u2013 aren\u2019t just value-adds for your readers, but more lucrative products for you to sell. \n\n\n\nTop product to offer your readers: For Rome in particular, international travelers tend to buy multi-passes such as the Rome Tourist Card or the Vatican City Pass. There are a lot of benefits to promoting them in particular, as we wrote about recently in a blog on how to increase affiliate sales. \n\n\n\nTrending destination #2: Barcelona\n\n\n\n\n\n\n\nA city of two languages (Spanish and Catalan), the place Picasso called home, and the location of nine UNESCO World Heritage Sites, Barcelona is number two on our list of most visited cities worldwide. It\u2019s the location of one of the most popular tourist attractions in the world, which tops our list of the three most-purchased tickets in Barcelona:\n\n\n\n\nSagrada Familia\n\n\n\nPark Guell\n\n\n\nThe Hop-on-Hop-off Bus Barcelona\n\n\n\n\nHow to write about Barcelona: Right now, international travel to Barcelona originates largely in France, Italy, and Germany. But there\u2019s another crucial audience you should keep in mind: over 10% of Tiqets\u2019 business in Barcelona comes from locals. Your travel blog might appeal to either or both.\n\n\n\nTop product to offer your readers: For international visitors in particular, the Barcelona Pass & Gaudi Bundle are within our top three best-selling passes worldwide!\n\n\n\nTrending destination #3: Paris\n\n\n\n\n\n\n\nGay Paree, a term that harkens back to the glorious Belle \u00c9poque \u2013 the happy-go-lucky period in France before the World Wars, when culture and the arts flourished \u2013 still well describes this beautiful City of Light. \n\n\n\nWell over a billion visitors came to Paris in the year before the pandemic, and we expect that number to bounce right back this summer.\n\n\n\nDomestic travel in Paris is equally important, and as Tiqets data shows, over 41% of our ticket sales to Paris can be attributed to French visitors. Outside of France, those from Great Britain, Germany, and the US are the most frequent tourists to touch down in Paris. Here\u2019s what they most like to do:\n\n\n\n\nThe Louvre\u00a0\n\n\n\nMusee d\u2019Orsay\n\n\n\nFondation Louis Vuitton\n\n\n\n\nHow to write about Paris: The Louvre Museum: E-Ticket is by far the most-sold product Tiqets sees in Paris. It\u2019s also one of the top-rated attractions, with a review score of over 4.8 on Tiqets.com, and has the option to specifically choose from various guided tour options and exhibitions. Recommending to your readers that they book a trip to the Louvre is a pretty safe bet.\n\n\n\nTop product to offer your readers: To give your visitors more options, convenience, and access to multiple attractions, consider promoting The Paris-Seine Pass, which provides everything you need in one ticket. This pass includes the Louvre and other iconic experiences such as the Eiffel Tower, a sightseeing cruise on the Seine, and a citywide audio guide.\n\n\n\nTrending destination #4: Amsterdam\n\n\n\n\n\n\n\nThe capital of the Netherlands is known for its quirks and charms: an elaborate canal system, the Red Light district, and over 50 museums within a fairly small, walkable city. Amsterdam attracts travelers from all directions: France, Germany, Great Britain, and the US being the top four. \n\n\n\nAmsterdam\u2019s top attractions are:\n\n\n\n\nThe Van Gogh Museum\n\n\n\nThe Canal Cruise\n\n\n\nFabrique des Lumi\u00e8res\n\n\n\n\nHow to write about Amsterdam: While you can\u2019t go wrong waxing prosaic about these three, for families, the Artis Royal Zoo and Nemo Science Museum are two other very popular attractions. So if your travel blog has a healthy family audience, that\u2019s another way you could go.\n\n\n\nTop product to offer your readers: The Amsterdam Pass provides access to those top three attractions in one go and includes transportation from Schiphol Airport to the city center, along with two audio guides.\n\n\n\nTrending destination #5: London\n\n\n\n\n\n\n\nLondon is one of the greatest tourist destinations in the world. Over 300 languages are spoken within its borders, and this small but incredibly vibrant and diverse city has the largest urban population in the UK.\n\n\n\nYet, there is always room for more! In the last three months, 60% of the visitors to London were domestic, but that will change as international travel picks up again. French, Italian, Dutch, and American visitors are four of the most prevalent, and here\u2019s what they all like to do in London:\n\n\n\n\nKew Gardens & Kew Palace\n\n\n\nThe Tower of London\n\n\n\nThe ZSL London Zoo\n\n\n\n\nHow to write about London: A lot of London\u2019s museums are free, so it\u2019s important to include a mix of free and paid venues to build trust with your readers and make some commission on their purchases. The most popular paid attraction in London is Kew Gardens, followed by the Tower of London.\n\n\n\nTop product to offer your readers: The London City Card is a great option for combining a visit to the Tower of London with a hop-on hop-off city cruise and a London audio guide.\n\n\n\nTop tips for promoting these trending holiday destinations\n\n\n\nWhile these are some of the most visited cities, how you write about them is just as important as where you write about. Here are three tips for how to position the places you write about in a way that will lead to the most ticket sales.\n\n\n\nTip #1: Give your audience choices\n\n\n\n\n\n\n\nSay you\u2019re writing about the Rijksmuseum. One way to give your readers more choice in the tickets they buy is to link directly to the venue page on Tiqets.com, which may have more than one ticketing option available. In the case of Rijksmuseum, visitors can choose between a simple entry ticket, entry with a two-hour guided tour, or an Amsterdam City Card that allows them to visit multiple museums and attractions with one entry fee. It\u2019s fine to sell the simple, straightforward ticket, but if your readers choose the second or third option, your commission increases for that transaction. In fact, Tiqets passes allow you to earn up to three times more commission per transaction.\n\n\n\nTip #2: Use Tiqets\u2019 widgets smartly\n\n\n\nAs a Tiqets affiliate, you have several different kinds of products at your disposal to offer readers. If your post is written to inspire readers who may be looking for ideas, the Discovery Widget includes an image of the promoted attraction, a review score, and the price. If readers are ready to buy, you might consider the Availability Widget, Tiqets\u2019 best-converting widget. This widget provides specific context into the attraction: what\u2019s included, the price, the review score, and any other practical information. \n\n\n\nDon\u2019t forget to use direct venue and product links within your text to the right Tiqets landing pages. Read more about the best ways to do this in boost your sales with 3 marketing affiliate tools. \n\n\n\nTip #3: Help them plan their whole trip\n\n\n\nInternational travelers rarely visit a city to do just one thing. In a recent Tiqets survey, we discovered that people on business trips or leisure vacations visit an average of almost 3 attractions. Download the report to learn more. If you\u2019re writing about Rome, consider working up a sample itinerary \u2013 and link it to a city pass. By providing your readers with specific routes and ideas, they get easy inspiration, and you get higher commissions.\n\n\n\nStart writing. Start selling.\n\n\n\nData is an awesome accompaniment to the creativity of your travel blogging, and with these facts in mind, your travel business can get a little more strategic.\n\n\n\n\n\n\n\nIf you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.\n\n\nThe post The Top 5 Most Visited Cities and How to Share Them With Your Readers appeared first on tiqets.com.", "date_published": "2022-05-12T13:55:11+02:00", "date_modified": "2024-10-02T11:55:30+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2022/05/daniel-lim-gtKcH3f5gh0-unsplash-scaled.jpg", "tags": [ "Venue News" ], "summary": "There\u2019s a lot to write about as a travel blogger, but not all destinations can be crowned most popular. Read on for the most-visited cities to inspire your summer content. " }, { "id": "https://www.tiqets.com/partner-program/?p=63546", "url": "https://www.tiqets.com/partner-program/blog/top-earning-travel-blogs/", "title": "How Top-Earning Travel Blogs Make The Most Commission", "content_html": "\n

Top-earning travel blogs do two things right. They offer great content, so people want to use them as a go-to resource when planning trips and cultural outings. And with the website traffic this creates, they put tools and offers in place to maximize their travel blog income. In other words, top-earning travel blogs know how to turn readers into revenue.

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As international travel comes back strong, a lot of people are looking to travel blogs to help them plan and book their adventures. Right now is the prime time for travel bloggers and websites to put the tools in place to help make the most of travel blog income. If you work with an online travel agent (OTA) like Tiqets, you already have access to these tools. It\u2019s just a matter of taking advantage of them.

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Bundled passes, which offer admission to multiple museums and attractions with one ticket, are a win-win solution for you and your readers. Sightseers like passes because they can organize an itinerary with less effort and consolidate the entire experience on one electronic ticket, readily available within an app.

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Giving users this option benefits museums, attractions, and tour operators because it creates a good customer experience. International travelers, in particular, tend to buy passes to simplify their planning. And with international travel making a return, this is an important crowd to consider.

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And there is another radical upside to bundled passes: the elevated revenue opportunity.

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The benefits of passes for travel blogs

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Aside from the streamlined customer experience you offer by featuring passes on your travel blog, the types of passes Tiqets enables carry a few major benefits.

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Up to 3x more commission per transaction

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Because customers are buying multiple tickets at once, Tiqets passes allow you to earn up to three times more commission per transaction! The inclusion of the pass also helps you to create longer, more immersive itineraries for your customers \u2013 while giving them the chance to save time and money by buying one product that includes multiple tickets.

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Easy implementation

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Passes are designed to be easily integrated into Tiqets affiliate tools such as affiliate links, availability widgets, and discovery widgets. There\u2019s no technology barrier to including them on your travel blog. And with 3,500+ of the best museums and attractions worldwide in the Tiqets database, you have flexibility in how you create passes.

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Higher conversion rates with availability widgets

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When you promote a pass with the availability widget on your site, you get the highest possible conversion rate. The availability widget, which directs visitors to specific museums and attractions, generally converts well because visitors who use it have \u201chigh intent,\u201d meaning they already know they are interested in passes to a particular attraction. When the products available with the pass match the content of the blog, even better.

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Availability widgets are not the only way to promote passes on your site. You can also promote passes via links within your content and as call-to-action (CTA) buttons on your pages.

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For all of these reasons, most top-earning travel blogs that team up with Tiqets take advantage of the elevated revenue opportunity that passes provide. Here are a few examples.

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The top-earning travel blogs that use Tiqets passes to increase their income

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For a quick visual of how top-earning travel blogs integrate API passes into their sites, here are three examples from Tiqets\u2019 network of affiliates. With all three, a great customer experience is interwoven with the opportunity to make more sales.

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An easy way for readers to upgrade to a pass

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RomeSite.com offers several passes for touring the Eternal City in different ways. Their Rome Tourist Card, for example, grants entrance to the Colosseum, the Forum Romanum, Palatine Hill, St. Peter\u2019s Basilica, the Vatican Museums, and the Sistine Chapel for a consolidated price that starts at \u20ac85.00. In some cases, the pass includes priority access, skip-the-line entry, or a guided tour \u2013 all an excellent deal for the traveler.

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For the travel blog RomeSite.com, the advantage of this sort of bundled pass is twofold. Offering better options and deals attracts more customers, and the revenue from these passes is higher than it would be for single-ticket options. For this reason, RomeSite.com offers passes as an alternative option on websites for single museums and attractions.

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They\u2019ve built easy access to passes into their content so that readers will be encouraged to take advantage of the bundled tickets \u2013 and the site earns more.

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Bundled premier tickets, laid out clearly for customers

\n\n\n\n

Barcelona.com makes it easy for visitors to the Spanish City to buy preferential, skip-the-line tickets and transportation entirely online, with access to Spain\u2019s most popular tourist attractions. From the travel blog\u2019s homepage, the initial ticketing options include the Barcelona City Pass and skip-the-line passes.

\n\n\n\n

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Readers who click on a pass get a very clear breakdown of what the pass promises \u2013 often a lot more than simply entry to a museum. The Barcelona City Pass, for example, includes skip-the-line entry to Sagrada Familia and Park G\u00fcell, along with a hop-on hop-off bus tour, Aerob\u00fas transfer from the airport, an included audio guide app, and 10% off other main attractions.

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This clear breakdown of what the visitor gets with each pass \u2013 and exactly how it works in practice \u2013 means that Barcelona.com sells more tickets with less customer handholding.

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A complete Colosseum experience with one push of a button

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Another top-earning travel blog that takes advantage of passes is Il Colosseo. A dedicated page promotes the Rome Tourist Card, which includes tickets to not just the Colosseum and its associated sights, but other must-see attractions in Rome, including a guided tour of St. Peter’s Basilica.

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This Tiqets affiliate partner implemented its pass through the availability widget, which is the best-converting widget when it comes to promoting passes.

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Now that you know what\u2019s possible, here are some of the best practices we recommend for building passes into your revenue repertoire.

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Best practices for implementing passes

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There are four ways you can maximize the impact of the passes you create with Tiqets.

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Check your reporting to find out which of your products typically convert best, and create specific venue pages for each. Your users are already buying tickets to these venues from your site, so if you recommend they \u201cupgrade\u201d to a pass from here, they\u2019re more likely to see it and take advantage of the opportunity.
Make the benefits of the pass really clear beyond just potential financial savings. Convenience, guaranteed entrance, and flexibility around visiting time are typically the top three.
Within your body content, mention travel passes directly, with inline links so that readers can easily convert their interest into tickets \u201cin hand.\u201d
Create an additional page on your website for all your travel pass options, embedding availability widgets, so visitors can easily take advantage of them once they\u2019ve caught on to the virtue of passes.\u00a0

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Remember, your website visitors are looking for easy ways to create memorable experiences. The more clearly you break it down for them, and the easier you make it to buy bundled tickets, the better, in their opinion. And the more lucrative, in yours!

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A chance to increase your travel blog income and offer your customers better experiences

\n\n\n\n

Bundled passes for multiple experiences make it easier for your readers to plan their travel and sightseeing. Easier and better customer experiences make for more loyal and happy readers. Loyal and happy readers \u2013 combined with the higher revenue \u2013 make passes a valuable tool. Take a tip from current top-earning travel blogs and incorporate bundled passes into your content, too.

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The post How Top-Earning Travel Blogs Make The Most Commission appeared first on tiqets.com.

\n", "content_text": "Top-earning travel blogs do two things right. They offer great content, so people want to use them as a go-to resource when planning trips and cultural outings. And with the website traffic this creates, they put tools and offers in place to maximize their travel blog income. In other words, top-earning travel blogs know how to turn readers into revenue.\n\n\n\nAs international travel comes back strong, a lot of people are looking to travel blogs to help them plan and book their adventures. Right now is the prime time for travel bloggers and websites to put the tools in place to help make the most of travel blog income. If you work with an online travel agent (OTA) like Tiqets, you already have access to these tools. It\u2019s just a matter of taking advantage of them. \n\n\n\nBundled passes, which offer admission to multiple museums and attractions with one ticket, are a win-win solution for you and your readers. Sightseers like passes because they can organize an itinerary with less effort and consolidate the entire experience on one electronic ticket, readily available within an app. \n\n\n\nGiving users this option benefits museums, attractions, and tour operators because it creates a good customer experience. International travelers, in particular, tend to buy passes to simplify their planning. And with international travel making a return, this is an important crowd to consider.\n\n\n\nAnd there is another radical upside to bundled passes: the elevated revenue opportunity.\n\n\n\nThe benefits of passes for travel blogs\n\n\n\nAside from the streamlined customer experience you offer by featuring passes on your travel blog, the types of passes Tiqets enables carry a few major benefits. \n\n\n\nUp to 3x more commission per transaction\n\n\n\nBecause customers are buying multiple tickets at once, Tiqets passes allow you to earn up to three times more commission per transaction! The inclusion of the pass also helps you to create longer, more immersive itineraries for your customers \u2013 while giving them the chance to save time and money by buying one product that includes multiple tickets. \n\n\n\nEasy implementation\n\n\n\nPasses are designed to be easily integrated into Tiqets affiliate tools such as affiliate links, availability widgets, and discovery widgets. There\u2019s no technology barrier to including them on your travel blog. And with 3,500+ of the best museums and attractions worldwide in the Tiqets database, you have flexibility in how you create passes. \n\n\n\nHigher conversion rates with availability widgets\n\n\n\nWhen you promote a pass with the availability widget on your site, you get the highest possible conversion rate. The availability widget, which directs visitors to specific museums and attractions, generally converts well because visitors who use it have \u201chigh intent,\u201d meaning they already know they are interested in passes to a particular attraction. When the products available with the pass match the content of the blog, even better. \n\n\n\nAvailability widgets are not the only way to promote passes on your site. You can also promote passes via links within your content and as call-to-action (CTA) buttons on your pages.\n\n\n\nFor all of these reasons, most top-earning travel blogs that team up with Tiqets take advantage of the elevated revenue opportunity that passes provide. Here are a few examples.\n\n\n\nThe top-earning travel blogs that use Tiqets passes to increase their income\n\n\n\nFor a quick visual of how top-earning travel blogs integrate API passes into their sites, here are three examples from Tiqets\u2019 network of affiliates. With all three, a great customer experience is interwoven with the opportunity to make more sales. \n\n\n\nAn easy way for readers to upgrade to a pass\n\n\n\nRomeSite.com offers several passes for touring the Eternal City in different ways. Their Rome Tourist Card, for example, grants entrance to the Colosseum, the Forum Romanum, Palatine Hill, St. Peter\u2019s Basilica, the Vatican Museums, and the Sistine Chapel for a consolidated price that starts at \u20ac85.00. In some cases, the pass includes priority access, skip-the-line entry, or a guided tour \u2013 all an excellent deal for the traveler.\n\n\n\nFor the travel blog RomeSite.com, the advantage of this sort of bundled pass is twofold. Offering better options and deals attracts more customers, and the revenue from these passes is higher than it would be for single-ticket options. For this reason, RomeSite.com offers passes as an alternative option on websites for single museums and attractions.\n\n\n\n\n\n\n\nThey\u2019ve built easy access to passes into their content so that readers will be encouraged to take advantage of the bundled tickets \u2013 and the site earns more.\n\n\n\nBundled premier tickets, laid out clearly for customers\n\n\n\nBarcelona.com makes it easy for visitors to the Spanish City to buy preferential, skip-the-line tickets and transportation entirely online, with access to Spain\u2019s most popular tourist attractions. From the travel blog\u2019s homepage, the initial ticketing options include the Barcelona City Pass and skip-the-line passes.\n\n\n\n\n\n\n\nReaders who click on a pass get a very clear breakdown of what the pass promises \u2013 often a lot more than simply entry to a museum. The Barcelona City Pass, for example, includes skip-the-line entry to Sagrada Familia and Park G\u00fcell, along with a hop-on hop-off bus tour, Aerob\u00fas transfer from the airport, an included audio guide app, and 10% off other main attractions.\n\n\n\n\n\n\n\nThis clear breakdown of what the visitor gets with each pass \u2013 and exactly how it works in practice \u2013 means that Barcelona.com sells more tickets with less customer handholding.\n\n\n\nA complete Colosseum experience with one push of a button\n\n\n\nAnother top-earning travel blog that takes advantage of passes is Il Colosseo. A dedicated page promotes the Rome Tourist Card, which includes tickets to not just the Colosseum and its associated sights, but other must-see attractions in Rome, including a guided tour of St. Peter’s Basilica.\n\n\n\n\n\n\n\nThis Tiqets affiliate partner implemented its pass through the availability widget, which is the best-converting widget when it comes to promoting passes.\n\n\n\nNow that you know what\u2019s possible, here are some of the best practices we recommend for building passes into your revenue repertoire.\n\n\n\nBest practices for implementing passes\n\n\n\nThere are four ways you can maximize the impact of the passes you create with Tiqets. \n\n\n\n\nCheck your reporting to find out which of your products typically convert best, and create specific venue pages for each. Your users are already buying tickets to these venues from your site, so if you recommend they \u201cupgrade\u201d to a pass from here, they\u2019re more likely to see it and take advantage of the opportunity.\n\n\n\nMake the benefits of the pass really clear beyond just potential financial savings. Convenience, guaranteed entrance, and flexibility around visiting time are typically the top three.\n\n\n\nWithin your body content, mention travel passes directly, with inline links so that readers can easily convert their interest into tickets \u201cin hand.\u201d\n\n\n\nCreate an additional page on your website for all your travel pass options, embedding availability widgets, so visitors can easily take advantage of them once they\u2019ve caught on to the virtue of passes.\u00a0\n\n\n\n\nRemember, your website visitors are looking for easy ways to create memorable experiences. The more clearly you break it down for them, and the easier you make it to buy bundled tickets, the better, in their opinion. And the more lucrative, in yours!\n\n\n\nA chance to increase your travel blog income and offer your customers better experiences\n\n\n\nBundled passes for multiple experiences make it easier for your readers to plan their travel and sightseeing. Easier and better customer experiences make for more loyal and happy readers. Loyal and happy readers \u2013 combined with the higher revenue \u2013 make passes a valuable tool. Take a tip from current top-earning travel blogs and incorporate bundled passes into your content, too.\n\n\n\n\n\n\n\n\nThe post How Top-Earning Travel Blogs Make The Most Commission appeared first on tiqets.com.", "date_published": "2022-04-14T15:24:16+02:00", "date_modified": "2024-10-02T11:57:56+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2022/04/shutterstock_1160497384-scaled.jpg", "tags": [ "Venue News" ], "summary": "Ready to up your game as a travel blogger? Learn the ins and outs of how to run a top-earning travel blog." }, { "id": "https://www.tiqets.com/partner-program/?p=63070", "url": "https://www.tiqets.com/partner-program/blog/increase-affiliate-sales/", "title": "5 Insider Tips to Increase Affiliate Sales with Tiqets\u2019 Affiliate Portal", "content_html": "\n

Partnering with an online travel agency (OTA) like Tiqets is one of the best ways for travel bloggers and website owners to turn their passion into profit. With your original content and the OTA\u2019s digital ticketing capability, connecting your travel suggestions to ticket purchases is a low-stakes way to make passive income. But only if you make the right connections.

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A big mistake a lot of travel bloggers make is to end their OTA efforts at putting a few partnership links in place. That\u2019s really just the first step to successful affiliate marketing. To increase affiliate sales and make a real profit from your OTA relationship, there are some proactive \u2013 but still pretty easy! \u2013 steps you can take. Read on for expert affiliate marketing tips from Steven Loncle, Product Owner Affiliate Partners here at Tiqets, on what he\u2019s seen work well for our many partners.

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Affiliate marketing tip 1: Recommend museums above all else

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Of all the types of attractions Tiqets handles ticketing for, the consistent top-selling category is museums. There are others that fare well \u2013 historical buildings, zoos, aquariums, and castles being a few \u2013 but museums edge the rest out with a healthy 36% of sales.

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With so many people interested in visiting museums, consider how your content might cater to that specific audience. Whether you\u2019re writing about museums or on a museum-adjacent subject, using your affiliate tools to sell museum tickets is a smart tactical move.

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This is an easy lift if you\u2019re writing about a region that has a few key museums to feature. But what if your subject matter is quite different \u2013 for instance, the best places to watch the Tour de France? In this case, you need to get a little creative. Once you\u2019ve written your post, use Tiqets\u2019 affiliate tools to find museums in the places you\u2019ve already mentioned, then weave in those museum mentions \u2013 and links.

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Affiliate marketing tip 2: Ask yourself what kind of users tend to read your site

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Getting people to click and buy from your travel blog or website is the goal, of course. But not every user is bound to commit to a purchase on the first read of your post. In the affiliate marketing world, we talk about two types of users: those with high intent to buy, and those still in the discovery stage.

\n\n\n\n

The former know what they want by the time they get to the end of your content. They\u2019re ready to make a purchase; you simply need to give them the easy affiliate tool with which to do so. With the Availability Widget enabled on your blog or website, your readers can pre-select the date and time they have in mind to visit a museum or attraction. This happens to be Tiqets top-converting widget, and tends to convert high-intent users who know what they want.

\n\n\n\n

The Availability Widget will automatically detect the most logical language and currency for each website visitor, so you don\u2019t have to set a preference. This creates an intuitive experience for the user, who has fewer hoops to jump through to make a purchase. Naturally, this tip works best if you already have high-intent users who have a good idea what they are looking for, and putting the widget in context is a best practice.

\n\n\n\n

Pro tip: The Availability Widget works best \u2013 meaning that it has the highest conversion rate \u2013 when positioned toward the top of your page, either in the main column or in a sidebar, above the fold.

\n\n\n\n

For the other type of buyer \u2013 the one still in the discovery phase of their travel decision-making \u2013 Tiqets\u2019 Discovery Widget often works better, because it lists multiple adventures or experiences, without specific dates and times. For readers who just want to \u201csee what\u2019s out there,\u201d using a Discovery Widget gives them options for what to check out next, while hopefully keeping them on your website until they\u2019re ready to buy.

\n\n\n\n

Affiliate marketing tip 3: Offer your readers passes

\n\n\n\n

Single tickets are fine, but suggest to your readers that they purchase a pass to experience multiple adventures, and you could more than double your commission. Passes work particularly well for international travelers.

\n\n\n\n

To see an example of a pass in action, take a look at the Tiqets Rome Tourist Card, which shows a selection of experiences within one pass:

\n\n\n\n

\n\n\n\n

By offering your readers one pass that will grant them access to the Colosseum, Roman Forum, Palatine Hill, the Vatican Museums, the Sistine Chapel, St. Peter\u2019s Basilica, as well as an audio guide for the Pantheon, and more, you make their planning easier \u2013 and your profit greater.

\n\n\n\n

Pro tip: Passes tend to experience the highest conversion rate when implemented on our affiliate partner websites as part of the Tiqets Availability Widget, which allows users to instantly dial in on a date and time.

\n\n\n\n

Affiliate marketing tip 4: Be cool about your content

\n\n\n\n

Links to ticket purchase may be an obvious moneymaker to you, but that doesn\u2019t need to be so obvious to your readers. Adopt an organic approach to your affiliate links so they slide naturally into your content, in context, at the right moments. To increase affiliate sales you should strive for less of a \u201cdirect sales\u201d approach, and more of a friendly nudge to your readers to buy tickets.

\n\n\n\n

The way you use affiliate links should help you tell a richer and more comprehensive story. With that in mind, choose your link destinations wisely. You might create a link from a blog post you\u2019ve written to a specific event or a landing page for a particular region, depending on the context (and the audience, read on for that tip).

\n\n\n\n

The payoff for you might be commissions, but the payoff for the reader is even more valuable: They find out about an amazing experience; then they buy tickets to have it themselves.

\n\n\n\n

Affiliate marketing tip 5: Recommend attractions that are proven to be popular on Tiqets

\n\n\n\n

This might sound obvious, but if you want to sell more tickets, sell tickets to attractions people are already buying a lot of tickets to.

\n\n\n\n

One of the best reasons to team up with an affiliate partner like Tiqets is to gain insights into this exact type of data. Because an OTA typically has many other affiliate customers, not to mention sales beyond its affiliate program, the sales data you can get from the OTA is far richer than what you might get by simply analyzing your own customers and sales.

\n\n\n\n

For instance, in the product discovery app within Tiqets’ affiliate portal, you can get quick insight into the attractions and experiences people are most often buying tickets to. Use the dropdown list to sort by \u201cmost popular on top,\u201d and the attractions will automatically rank in popularity order.

\n\n\n\n

Alternatively, sort \u201cby commission\u201d to hone in on the Tiqets products that will give you the highest commission per sale, which is another way to maximize your affiliate profit.

\n\n\n\n

Pro tip: By clicking the star icon to the left of any product, you \u201csubscribe\u201d to that product, and will receive notification by email if the price changes.

\n\n\n\n

Know your audience. Give them what they\u2019re already looking for. And make it supremely easy for them to buy tickets right from your blog or website.\u00a0

\n\n\n\n

If you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.

\n\n\n\n

The post 5 Insider Tips to Increase Affiliate Sales with Tiqets\u2019 Affiliate Portal appeared first on tiqets.com.

\n", "content_text": "Partnering with an online travel agency (OTA) like Tiqets is one of the best ways for travel bloggers and website owners to turn their passion into profit. With your original content and the OTA\u2019s digital ticketing capability, connecting your travel suggestions to ticket purchases is a low-stakes way to make passive income. But only if you make the right connections. \n\n\n\nA big mistake a lot of travel bloggers make is to end their OTA efforts at putting a few partnership links in place. That\u2019s really just the first step to successful affiliate marketing. To increase affiliate sales and make a real profit from your OTA relationship, there are some proactive \u2013 but still pretty easy! \u2013 steps you can take. Read on for expert affiliate marketing tips from Steven Loncle, Product Owner Affiliate Partners here at Tiqets, on what he\u2019s seen work well for our many partners.\n\n\n\nAffiliate marketing tip 1: Recommend museums above all else\n\n\n\nOf all the types of attractions Tiqets handles ticketing for, the consistent top-selling category is museums. There are others that fare well \u2013 historical buildings, zoos, aquariums, and castles being a few \u2013 but museums edge the rest out with a healthy 36% of sales. \n\n\n\nWith so many people interested in visiting museums, consider how your content might cater to that specific audience. Whether you\u2019re writing about museums or on a museum-adjacent subject, using your affiliate tools to sell museum tickets is a smart tactical move. \n\n\n\nThis is an easy lift if you\u2019re writing about a region that has a few key museums to feature. But what if your subject matter is quite different \u2013 for instance, the best places to watch the Tour de France? In this case, you need to get a little creative. Once you\u2019ve written your post, use Tiqets\u2019 affiliate tools to find museums in the places you\u2019ve already mentioned, then weave in those museum mentions \u2013 and links. \n\n\n\nAffiliate marketing tip 2: Ask yourself what kind of users tend to read your site\n\n\n\nGetting people to click and buy from your travel blog or website is the goal, of course. But not every user is bound to commit to a purchase on the first read of your post. In the affiliate marketing world, we talk about two types of users: those with high intent to buy, and those still in the discovery stage.\n\n\n\nThe former know what they want by the time they get to the end of your content. They\u2019re ready to make a purchase; you simply need to give them the easy affiliate tool with which to do so. With the Availability Widget enabled on your blog or website, your readers can pre-select the date and time they have in mind to visit a museum or attraction. This happens to be Tiqets top-converting widget, and tends to convert high-intent users who know what they want. \n\n\n\nThe Availability Widget will automatically detect the most logical language and currency for each website visitor, so you don\u2019t have to set a preference. This creates an intuitive experience for the user, who has fewer hoops to jump through to make a purchase. Naturally, this tip works best if you already have high-intent users who have a good idea what they are looking for, and putting the widget in context is a best practice. \n\n\n\nPro tip: The Availability Widget works best \u2013 meaning that it has the highest conversion rate \u2013 when positioned toward the top of your page, either in the main column or in a sidebar, above the fold. \n\n\n\nFor the other type of buyer \u2013 the one still in the discovery phase of their travel decision-making \u2013 Tiqets\u2019 Discovery Widget often works better, because it lists multiple adventures or experiences, without specific dates and times. For readers who just want to \u201csee what\u2019s out there,\u201d using a Discovery Widget gives them options for what to check out next, while hopefully keeping them on your website until they\u2019re ready to buy.\n\n\n\nAffiliate marketing tip 3: Offer your readers passes\n\n\n\nSingle tickets are fine, but suggest to your readers that they purchase a pass to experience multiple adventures, and you could more than double your commission. Passes work particularly well for international travelers.\n\n\n\nTo see an example of a pass in action, take a look at the Tiqets Rome Tourist Card, which shows a selection of experiences within one pass: \n\n\n\n\n\n\n\nBy offering your readers one pass that will grant them access to the Colosseum, Roman Forum, Palatine Hill, the Vatican Museums, the Sistine Chapel, St. Peter\u2019s Basilica, as well as an audio guide for the Pantheon, and more, you make their planning easier \u2013 and your profit greater. \n\n\n\nPro tip: Passes tend to experience the highest conversion rate when implemented on our affiliate partner websites as part of the Tiqets Availability Widget, which allows users to instantly dial in on a date and time.\n\n\n\nAffiliate marketing tip 4: Be cool about your content\n\n\n\nLinks to ticket purchase may be an obvious moneymaker to you, but that doesn\u2019t need to be so obvious to your readers. Adopt an organic approach to your affiliate links so they slide naturally into your content, in context, at the right moments. To increase affiliate sales you should strive for less of a \u201cdirect sales\u201d approach, and more of a friendly nudge to your readers to buy tickets.\n\n\n\nThe way you use affiliate links should help you tell a richer and more comprehensive story. With that in mind, choose your link destinations wisely. You might create a link from a blog post you\u2019ve written to a specific event or a landing page for a particular region, depending on the context (and the audience, read on for that tip).\n\n\n\nThe payoff for you might be commissions, but the payoff for the reader is even more valuable: They find out about an amazing experience; then they buy tickets to have it themselves. \n\n\n\nAffiliate marketing tip 5: Recommend attractions that are proven to be popular on Tiqets\n\n\n\nThis might sound obvious, but if you want to sell more tickets, sell tickets to attractions people are already buying a lot of tickets to. \n\n\n\nOne of the best reasons to team up with an affiliate partner like Tiqets is to gain insights into this exact type of data. Because an OTA typically has many other affiliate customers, not to mention sales beyond its affiliate program, the sales data you can get from the OTA is far richer than what you might get by simply analyzing your own customers and sales. \n\n\n\nFor instance, in the product discovery app within Tiqets’ affiliate portal, you can get quick insight into the attractions and experiences people are most often buying tickets to. Use the dropdown list to sort by \u201cmost popular on top,\u201d and the attractions will automatically rank in popularity order. \n\n\n\n\n\n\n\nAlternatively, sort \u201cby commission\u201d to hone in on the Tiqets products that will give you the highest commission per sale, which is another way to maximize your affiliate profit. \n\n\n\nPro tip: By clicking the star icon to the left of any product, you \u201csubscribe\u201d to that product, and will receive notification by email if the price changes.\n\n\n\nKnow your audience. Give them what they\u2019re already looking for. And make it supremely easy for them to buy tickets right from your blog or website.\u00a0\n\n\n\n\n\n\n\nIf you\u2019ve already taken the first step to create an affiliate relationship with Tiqets, our best practices and tips are a part of the package. If you haven\u2019t, join our affiliate program and start earning commissions today.\n\n\n\n\nThe post 5 Insider Tips to Increase Affiliate Sales with Tiqets\u2019 Affiliate Portal appeared first on tiqets.com.", "date_published": "2022-02-17T13:51:49+01:00", "date_modified": "2024-10-02T12:00:17+02:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2022/02/mockup-of-a-macbook-on-a-tidy-desk-3817-el1.png", "tags": [ "Venue News" ], "summary": "Expert affiliate marketing tips on how you can increase your affiliate sales and make more profit from writing about your passion." }, { "id": "https://www.tiqets.com/partner-program/?p=62832", "url": "https://www.tiqets.com/partner-program/blog/how-to-promote-a-travel-business/", "title": "Travel Site Hakolal Shares How to Promote a Travel Business", "content_html": "\n

By some counts, there are upwards of 500 million blogs on the internet right now, and of those, a healthy portion are travel blogs. But whittle it down to the number of travel blogs that make money, and that number shrinks. A lot. It\u2019s so challenging to make money publishing a travel blog that an entire new subculture of blogs has cropped up: blogs about how to make money blogging. You\u2019re reading one right now, which means you\u2019re probably trying to figure out how to better promote your own travel blogging business.

\n\n\n\n

In a recent webinar, Tiqets spoke with Ohad Shaked, who founded the travel blogging site Hakolal with his wife, Adva. Hakolal is written for an Israeli audience that loves to travel to other countries. While it began as a Barcelona-focused publication, Hakolal now offers in-depth, expert information about traveling to London, Prague, Amsterdam, Paris, and various cities in Spain, Italy, and even the Far East. For Israeli travelers, it\u2019s a one-stop shop for travel planning where they can build a vacation and get great discounts.

\n\n\n\n

When he first began to promote his travel business, Shaked was not just another amateur blogger with a yen for writing. He was already an established and successful professional with a background in technology marketing and academia. By 2020, Hakolal had achieved some noteworthy numbers:

\n\n\n\n

– 1.1M users
– 1.8M sessions
– 3.4 pages per session
– And most importantly, 35,000 ticket reservations for attractions, shows, and events

\n\n\n\n

\u201cThese numbers were just the beginning for Hakolal,\u201d says Shaked. While he started the blog because of a passion, he\u2019s also a businessman at heart, so running a blog that didn\u2019t make a profit didn\u2019t make much sense. In the webinar (which you can watch on demand here), Shaked outlined the path he took to create a successful money-making operation and how he promotes the travel blog as a business. Over the years, he\u2019s developed a travel content and business model that really works \u2013 a model you are about to find out all about.

\n\n\n\n

Tapping into the customer journey to promote a travel business

\n\n\n\n

\n\n\n\n

Someone writes about a magical travel experience, and a consumer takes out their credit card to book it. Is that how it happens? Well, no.

\n\n\n\n

For all but the most impulsive of travelers, there\u2019s usually a research process. In fact, the \u201ccustomer journey lifecycle,\u201d as they call it, is a series of steps that looks more or less like this:

\n\n\n\n

1. The first step is awareness: simply making people aware of an opportunity to visit a place. There are a lot of ways people find out about things they can do and buy: radio and TV programs and ads, magazines, PR placements, and, of course, the almighty Google search (perhaps how you even found this article).

2. At some point, awareness turns into consideration: Not only do readers know about a potential travel experience, they\u2019re strongly considering signing up for it.

3. Consideration turns into acquisition when the person decides to buy a ticket, book a trip, or otherwise commit to the experience.\u00a0

4. Then, they receive the product or service.\u00a0

5. And if they like it, the ideal next step is loyalty to an experience, travel brand, museum or attraction\u2026 or blog.\u00a0\u00a0

\n\n\n\n

This is the process that leads a person who stumbles across your travel blog to not just read it but use it to purchase tickets, and to come back again and again. If loyalty is achieved, the graph above, which looks like a straight line, actually becomes a circle, as your faithful blog fans come back to the awareness stage every time they want to find out about something new they can do in the world.

\n\n\n\n

This customer journey happens before their literal journey, and by understanding it \u2014 and your role in it \u2014 Shaked believes you can create content that marries insight into travel with keen attention paid to how customers make their purchasing decisions. Grasping this cycle is how to master the art of growing your travel business.

\n\n\n\n

The place for travel bloggers in the customer lifecycle

\n\n\n\n

For travel blog writers, awareness and consideration are the key parts of the buying cycle \u2013 the area they can really influence. And in the consideration stage, particularly, they have an opportunity to soar.

\n\n\n\n

The travel blogger doesn\u2019t just let the reader know the Eiffel Tower exists; the blogger expounds the virtues of visiting it at night and lets the reader know the best times of year, week, and day to visit without running into crowds. The blogger also lets the reader in on that little-known caf\u00e9 just down the street where you can get the flakiest, most buttery croissant of your life, and, by the way, the smartest way to get to the Eiffel Tower from where you\u2019re staying.

\n\n\n\n

As a travel blogger, you have an opportunity to write with relevance and authenticity so that users will not only care what you think, but trust you. The more you can predict and address their questions, fears, and motives, the more you earn their trust. Ultimately, this helps them make decisions about where to go and what to do.

\n\n\n\n

And once they\u2019ve arrived at that point \u2013 the acquisition phase of their journey \u2013 the smart travel blog is ready to convert the reader into a buying customer.

\n\n\n\n

Bridging the gap between consideration and acquisition

\n\n\n\n

If someone stalls out in the awareness and consideration stages, they never buy. For a travel blogger, actively leading the reader to the stage of purchase is one of the best ways to profit from the blog. To do this, Hakolal partners with Tiqets, which allows Shaked to sell tickets to experiences and attractions right from his website.

\n\n\n\n

In this way, Hakolal empowers travel-hungry readers to \u201cbe their own travel agent,\u201d capable of booking tickets and arranging itineraries at the touch of a button. As Shaked puts it, \u201cIf you want to sell tickets and earn money, you need to help your audience understand their choices.\u201d His travel blog clearly lays out the choices for readers, makes recommendations, and enables them to easily buy tickets.

\n\n\n\n

This is how Shaked describes the experience the reader gets as a result of such a ticketing partnership: \u201cFirst, they\u2019ll come to your platform because you give them value. Then, they\u2019ll see you as an authority and listen to what you say. And when these things come together, you\u2019ll sell tickets.\u201d Selling tickets is how to turn a passion project into a viable business.

\n\n\n\n

How to promote your own travel business

\n\n\n\n

Learning how to grow your travel blogging business will be your own unique journey, but by keeping in mind the model Shaked shares, hopefully, that journey will be more of a straight line.

\n\n\n\n

To learn more about the Tiqets partner program and how it can help you promote your travel blog, read Boost Your Sales with These 3 Affiliate Marketing Tools.

The post Travel Site Hakolal Shares How to Promote a Travel Business appeared first on tiqets.com.

\n", "content_text": "By some counts, there are upwards of 500 million blogs on the internet right now, and of those, a healthy portion are travel blogs. But whittle it down to the number of travel blogs that make money, and that number shrinks. A lot. It\u2019s so challenging to make money publishing a travel blog that an entire new subculture of blogs has cropped up: blogs about how to make money blogging. You\u2019re reading one right now, which means you\u2019re probably trying to figure out how to better promote your own travel blogging business. \n\n\n\nIn a recent webinar, Tiqets spoke with Ohad Shaked, who founded the travel blogging site Hakolal with his wife, Adva. Hakolal is written for an Israeli audience that loves to travel to other countries. While it began as a Barcelona-focused publication, Hakolal now offers in-depth, expert information about traveling to London, Prague, Amsterdam, Paris, and various cities in Spain, Italy, and even the Far East. For Israeli travelers, it\u2019s a one-stop shop for travel planning where they can build a vacation and get great discounts.\n\n\n\nWhen he first began to promote his travel business, Shaked was not just another amateur blogger with a yen for writing. He was already an established and successful professional with a background in technology marketing and academia. By 2020, Hakolal had achieved some noteworthy numbers:\n\n\n\n– 1.1M users– 1.8M sessions– 3.4 pages per session– And most importantly, 35,000 ticket reservations for attractions, shows, and events\n\n\n\n\u201cThese numbers were just the beginning for Hakolal,\u201d says Shaked. While he started the blog because of a passion, he\u2019s also a businessman at heart, so running a blog that didn\u2019t make a profit didn\u2019t make much sense. In the webinar (which you can watch on demand here), Shaked outlined the path he took to create a successful money-making operation and how he promotes the travel blog as a business. Over the years, he\u2019s developed a travel content and business model that really works \u2013 a model you are about to find out all about. \n\n\n\nTapping into the customer journey to promote a travel business\n\n\n\n\n\n\n\nSomeone writes about a magical travel experience, and a consumer takes out their credit card to book it. Is that how it happens? Well, no.\n\n\n\nFor all but the most impulsive of travelers, there\u2019s usually a research process. In fact, the \u201ccustomer journey lifecycle,\u201d as they call it, is a series of steps that looks more or less like this:\n\n\n\n1. The first step is awareness: simply making people aware of an opportunity to visit a place. There are a lot of ways people find out about things they can do and buy: radio and TV programs and ads, magazines, PR placements, and, of course, the almighty Google search (perhaps how you even found this article). 2. At some point, awareness turns into consideration: Not only do readers know about a potential travel experience, they\u2019re strongly considering signing up for it. 3. Consideration turns into acquisition when the person decides to buy a ticket, book a trip, or otherwise commit to the experience.\u00a04. Then, they receive the product or service.\u00a05. And if they like it, the ideal next step is loyalty to an experience, travel brand, museum or attraction\u2026 or blog.\u00a0\u00a0\n\n\n\nThis is the process that leads a person who stumbles across your travel blog to not just read it but use it to purchase tickets, and to come back again and again. If loyalty is achieved, the graph above, which looks like a straight line, actually becomes a circle, as your faithful blog fans come back to the awareness stage every time they want to find out about something new they can do in the world. \n\n\n\nThis customer journey happens before their literal journey, and by understanding it \u2014 and your role in it \u2014 Shaked believes you can create content that marries insight into travel with keen attention paid to how customers make their purchasing decisions. Grasping this cycle is how to master the art of growing your travel business.\n\n\n\nThe place for travel bloggers in the customer lifecycle\n\n\n\nFor travel blog writers, awareness and consideration are the key parts of the buying cycle \u2013 the area they can really influence. And in the consideration stage, particularly, they have an opportunity to soar. \n\n\n\nThe travel blogger doesn\u2019t just let the reader know the Eiffel Tower exists; the blogger expounds the virtues of visiting it at night and lets the reader know the best times of year, week, and day to visit without running into crowds. The blogger also lets the reader in on that little-known caf\u00e9 just down the street where you can get the flakiest, most buttery croissant of your life, and, by the way, the smartest way to get to the Eiffel Tower from where you\u2019re staying.\n\n\n\nAs a travel blogger, you have an opportunity to write with relevance and authenticity so that users will not only care what you think, but trust you. The more you can predict and address their questions, fears, and motives, the more you earn their trust. Ultimately, this helps them make decisions about where to go and what to do. \n\n\n\nAnd once they\u2019ve arrived at that point \u2013 the acquisition phase of their journey \u2013 the smart travel blog is ready to convert the reader into a buying customer. \n\n\n\nBridging the gap between consideration and acquisition\n\n\n\nIf someone stalls out in the awareness and consideration stages, they never buy. For a travel blogger, actively leading the reader to the stage of purchase is one of the best ways to profit from the blog. To do this, Hakolal partners with Tiqets, which allows Shaked to sell tickets to experiences and attractions right from his website. \n\n\n\nIn this way, Hakolal empowers travel-hungry readers to \u201cbe their own travel agent,\u201d capable of booking tickets and arranging itineraries at the touch of a button. As Shaked puts it, \u201cIf you want to sell tickets and earn money, you need to help your audience understand their choices.\u201d His travel blog clearly lays out the choices for readers, makes recommendations, and enables them to easily buy tickets. \n\n\n\nThis is how Shaked describes the experience the reader gets as a result of such a ticketing partnership: \u201cFirst, they\u2019ll come to your platform because you give them value. Then, they\u2019ll see you as an authority and listen to what you say. And when these things come together, you\u2019ll sell tickets.\u201d Selling tickets is how to turn a passion project into a viable business. \n\n\n\nHow to promote your own travel business\n\n\n\nLearning how to grow your travel blogging business will be your own unique journey, but by keeping in mind the model Shaked shares, hopefully, that journey will be more of a straight line. \n\n\n\n\n\n\n\nTo learn more about the Tiqets partner program and how it can help you promote your travel blog, read Boost Your Sales with These 3 Affiliate Marketing Tools.\nThe post Travel Site Hakolal Shares How to Promote a Travel Business appeared first on tiqets.com.", "date_published": "2022-01-13T16:46:13+01:00", "date_modified": "2022-01-13T16:50:17+01:00", "authors": [ { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" } ], "author": { "name": "Alessia", "url": "https://www.tiqets.com/partner-program/blog/author/alessia-razzinitiqets-com/", "avatar": "https://secure.gravatar.com/avatar/509de997d0a04cd861d17371238abc753df8268348bd3937b931e90c606e0a18?s=512&d=mm&r=g" }, "image": "https://www.tiqets.com/partner-program/wp-content/uploads/2022/01/Pompeii-italy.jpg", "tags": [ "Venue News" ], "summary": "For Israeli travelers, Hakolal is a one-stop shop for travel planning where they can build a vacation and get great discounts. The travel blog\u2019s founder, Ohad Shaked, shared his secret with Tiqets: strict attention paid to the customer buying journey and a travel blog\u2019s place in it." } ] }